Desire: Cool threads and hot shoes

Sidi Shot Bahrain Merida limited edition – ‘have fun’

Ashmei jerseyAshmei Merino Carbon jersey…

Ashmei shorts…and bib shorts to match

Ashmei socks… and socks too

Shimano shoesCool as… Shimano S-Phyre RC9

Warsaw jerseyRetrofur jersey from Warsaw, designed in France, made in Italy

Warsaw shortsPro bib shorts

POC OctalDesign classic: POC Octal with Aspire sunglasses

Rapha BrevetToasty: Brevet insulated jacket from Rapha 

Rapha Brevet shortsBrevet bib shorts

Gaerne G Stilo+You spin me right round: Gaerne G Stilo 

Endura bib shortCustom pad sizing, broad straps: Endura Pro SL

Model: Malcolm Jeffries

Location: Ace Hotel, Shoreditch

See more from Ashmei, Endura, POC, Sidi and Shimano at the Rouleur Classic

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