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Produced by cyclists for cyclists, Rouleur is committed to telling the human stories from inside the sport. Proudly independent and supported by thousands like you from across the world, we work with the best writers and photographers to create a magazine that stands the test of time.

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THE DESIRE STORE

At Rouleur, we relish in the ability to bring brands - large and small - together. We do it in our magazine and we're doing it through our Desire store. Shop brands who are making exceptional products, from kit and apparel, to homeware and beyond.

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ROULEUR DESIRE

DESIRE: THE SELECTION

Rouleur Desire's curated guide to the finest product. Covering premium bikes, kit, tech and much more...

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ROULEUR EXPLORE

Rouleur Explore, produced in association with Komoot, aims to bring  you closer to the aspirational adventures and spontaneous excursions that feel so far from possible in today's climate. 

The amazing destinations, routes and trips we feature will be waiting for you on the other side, but in the meantime, follow us off the beaten track.

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