The Best Gifts for Cyclist: The Desire Selection
Christmas gifts for the discerning cyclist as chosen by the staff at Rouleur
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The best stylish bicycle storage: The Rouleur Selection
Elevate your bike with one of these beautiful storage and display stands from Cactus Tongue, Vadolibero and Gear Up
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Behind the Adidas Road Shoe: A brief history of Adidas cycling shoes
After the release of the Adidas Road Shoe, we look at notable cycling shoe designs from the footwear giant in Bavaria with your guide, Adidas arch...
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How the Gabba saved Castelli
Everybody wants a Gabba, the professional peloton’s wet-weather garment of choice. But not everybody can have one. The story of Castelli’s comeback...
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The best winter cycling jackets: The Rouleur Selection
Winter. It’s a hard sell. Make it a little less so with one of the best season-specific cycling jackets
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Rapha B&O, Albion & Canyon Ultimate CD SLX: This Week in Desire
With fresh new bikes and a wealth of new kit, This Week in Desire is a good'n. Welcome to this week's edit, with fresh drops from Rapha, Albion, Fe...
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BMC unveils new flagship €10,000 Masterpiece frame
At €10,000 for a frameset, the Masterpiece Roadmachine is the most expensive BMC of all time
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Best Merino wool cycling jerseys: The Rouleur Selection
The finest Merino jerseys for racers, comfort-seekers, and aspiring mods
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New Cipollini 780g Dolomia: First Look
Cipollini’s new all-round endurance bike, the Dolomia, is the brand’s lightest yet
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Win with Rouleur - £1,000 to spend at Café du Cycliste
When one of the most stylish and charismatic brands in cycling gives you the chance of winning £1,000 worth of kit, it's worth a listen...
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Assos launches new Equipe RS winter collection
Assos’ new Equipe RS collection may be the most advanced winter kit ever made, with a price tag to match
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This Week in Desire | October 9th
New bikes from Canyon, Aurum and Orbea, funky ducks and Cannondales with EF, Fizik gravel footwear and tube lines in kit form. This Week in Desire ...
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Canyon's new Aeroad update - worth the wait?
Canyon have analysed every bit of data, finessed every detail and reviewed every variable. The result is the latest iteration of the Canyon Aeroad,...
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THE ROULEUR COLLECTION
TIMELESS ESSENTIALS - NOW BACK IN STOCK
GEAR | NEW RELEASE
THE BMC MASTERPIECE ROADMACHINE
get gifting
The perfect cycling gifts
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HX-One Tool Kit
£120
SSL-R Bike Hanger Rosso
£129.95
Maratona Gear Bag
£180
Genus Bike Storage
From £540
Delta Sunglasses - White
From £149
Commute Backpack - Navy
£139.99
The Desire Emporium was built by cyclists to bring together the coolest cycling brands under one roof. From curated clothing capsules, to exceptional lifestyle products and perfect gifts.