If you go to the county show, you want to see some lovely muddy tractors. If you attend Rouleur Live, you want to see beautiful bike with wonderful stories. Some of them might have mud on too.
From incredibly rare Hope bikes as supplied to Team GB, through to the machine of gold medal-winning Richard Carapaz, a fleet of some of the world’s best recently assembled in London.
Paris-Roubaix never fails to produce interesting bikes and historic results. This year the show displayed Lizzie Deignan’s immaculate spare Trek Domane direct from the top of her support car. We also secured Gianni Moscon’s Pinarello Dogma F Disc, which arrived spattered with mud and still sporting an infamously flat rear tyre that derailed the Italian's aspirations of victory in the Hell of the North.
On Cervelo’s stand, machines belonging to Wout van Aert, Tony Martin, and Julie Van de Velde vied for attention, while the name of Tour de France, Tadej Pogačar adorned a range of Colnago bikes dotted across the show.
If you couldn't make it down in person, below take a look at the best in show pro bikes of Rouleur Live 2021.
Gianni Moscon's Dogma F Disc arrived with a fine coating of French mud from the mudbath of this year's Paris-Roubaix.
Read: The bikes and tech of 2021 Paris-Roubaix
Meanwhile Lizzie Deignan’s incident-free victory in the first ever women's Paris-Roubaix meant that her spare Trek Domane remained in mint condition. Deignan notably rode a 1x setup for the race's flat terrain; the broad Trek top tube provided an ample canvas to note the start and finish points of the race's secteurs pavés. 
Hope's radical bikes for Team GB's track and road programs have already won Olympic titles aplenty and predictably attracted plenty of attention.
A yellow Colnago can only mean one thing these days. Tadej Pogačar's Colnago V3Rs is as Italian as it gets, with the Campagnolo scripted chainstay a lovely nod to the heritage of the Italian groupset and wheel manufacturer. 
Wout van Aert's Cervelo S5 arrived from the 2021 Road World Championships in Flanders, where the home favourite finished 11th. 
Pinarello sure knows how to paint a frame. This gold paint job for Olympic champion Richard Carapaz is as shiny as it gets.
Drops-Le Col rider Joss Lowden recently became the holder of the Hour Record with her 48.405km effort in Switzerland. The bars on her road going Ribble shows just how aero she can get. 
A bit of bling for Under-23 world champion Filippo Baroncini on his custom Cinelli.
A custom Swift Carbon for Portuguese national champion José Neves. 
Plenty to discuss on Scott's Team DSM replica.
Metallic pink paint and a custom saddle adorn the Pinarello Bolide that helped Egan Bernal to victory at the 2021 Giro d'Italia on the final stage time-trial. 
Jumbo-Visma rider Julie Van de Velde's beautiful pearlescent Cervelo for the Classics.
