Me and my Factor O2
Rouleur’s Desire editor, Stuart Clapp, recently decided he needed a new bike, but what to get? Should he go with rim brakes or discs? Electronic gr...
Read moreThe home of cycling style, gear and tech
Rouleur Desire
Rouleur Desire has been pulling together an edit of the finest kit, bikes and tech since 2016 and now, Rouleur curates the finest in cycling style here for your viewing and reading pleasure. Experience the latest tech news, Rouleur's unique Desire edits and participate in passionate discussions about everything gear related.
Colnago V3RS
When you think of Colnago, you’ll likely be drawn to the classic shapes, pure Italian craftsmanship and sublime detailing. The master craftsman and...
Read more
Why grovel when you can gravel?
Issue 19.3 of Desire sees Rouleur’s first foray into the gravel and as usual, we’ve turned the dial up to 11.
Read more
Desire: Velocio Multi ES Jersey
A jersey created with passion and consideration, ideal for hanging about at the cafe
Read more
Desire: Country Living – on location in Norfolk
Playing to the gallery… Fine kit and the best bikes handpicked by Rouleur for issue 18.6
Read more
Artisans: the customised shoes of Artful Kicks
Simon Fellows had no artistic training growing up, but fortunately he discovered his innate talent and now everyone wants a piece of it
Read more
Desire: the new S-Works Venge
Lighter, yet more aero, and off-limits to luddites who still want rim brake or mechanical gears, Specialized’s latest incarnation of the Venge has ...
Read more
Desire: Oakley Flight Jacket
Oakley say they’ve managed to master the mist with a demist construction around the nose bridge on their new model of shades. Is blurred vision a t...
Read more
Cultivating tan lines: Sportful BodyFit Pro Evo Jersey
Making light work of winning Giro stages the new jersey from Sportful will help you keep your cool when the temperature starts to rise
Read more
Extreme Weather Protocol: Rapha Gavia Jacket
Launching extreme weather kit at the start of summer seems absolutely absurd, but guaranteed this Rapha jacket won’t be around to buy come winter
Read more
Custom paint (part IV): five design schemes inspired by nature
Behind every spectacular custom paint scheme there is a customer brief. In this four part series, Dave Nash unearths some outstanding examples of h...
Read more
Marginal rain: Castelli Irdo Pro jacket
The new rain jacket from Castelli that promises not to leave you feeling parboiled
Read more
Custom paint (part III): frames inspired by cars and motorcycling
Behind every spectacular custom paint scheme there is a customer brief. In this four part series, Dave Nash unearths some outstanding examples of h...
Read more
October 9th
THIS WEEK IN DESIRE
NEW RELEASES
ISADORE APPAREL - AUTUMN 2020
NEW RELEASES
FINGERSCROSSED AW20
DESIRE EDIT 20.3
THE DESIRABLES GET BACK TOGETHER
Shop now
HX-One Tool Kit
£120
SSL-R Bike Hanger Rosso
£129.95
Maratona Gear Bag
£180
Genus Bike Storage
From £540
Delta Sunglasses - White
From £149
Commute Backpack - Navy
£139.99
The Desire Emporium was built by cyclists to bring together the coolest cycling brands under one roof. From curated clothing capsules, to exceptional lifestyle products and perfect gifts.