13 - 15 November 2025 Truman Brewery, London

Rouleur Live is the world's greatest cycling show.

An explosive celebration of cycling culture, jam-packed with stars of the peloton, cutting-edge tech, exciting brands and captivating on-stage content.

THE WORLD'S BIGGEST CYCLING BRANDS

PARTY WITH ATHLETES AND STARS

PREMIUM VIP EXPERIENCES

 
 

Past stars of the show

Eddy Merckx
Demi Vollering
Greg LeMond
Mark Cavendish
Lachlan Morton
And Many More...

2025 exhibitors

Watch last year's talks

Tom Pidcock on Olympic success and struggling at the Tour de France

Tom Pidcock talks with Matt Stephens at Rouleur Live about defending his gold medal in the mountain biking at the Paris 2024 Olympics and his experience at the Tour de France. The British rider also speaks openly about balancing ambitions across multiple disciplines and the pressure placed upon him to perform at the highest level, as well as what he hopes to achieve in the future.

Lachlan Morton on his record-breaking lap of Australia and Unbound Gravel win

Lachlan Morton sits down with Matt Stephens at Rouleur Live to discuss his record-breaking lap of Australia, which saw him circumnavigate the coast of the country, riding 14,200km in 30 days. The Australian rider also talks about gravel racing and his impressive ride to win the Unbound Gravel 200 earlier in the year.

Greg LeMond on revolutionising cycling and becoming a legend of the sport

Greg LeMond sits down with Ed Pickering at Rouleur Live to talk about his incredible career as a professional cyclist, in which he won the Tour de France on three occasions and the World Championships twice. The legendary rider also speaks on how he maximised his natural talent through advancements in training and technological innovations, which are still seen as relevant in modern cycling today.