Please email jobs@rouleur.cc with a cover letter and CV to apply

Increase the average customer yield through data and digital marketing. Management of Rouleur’s audience data to increase subscriber acquisition and retention, increase revenue from Rouleur e-commerce and show tickets. Provide data-led insights to increase audience engagement and loyalty.

Aims/responsibilities:

• Improve segmentation and efficiency of marketing output
• Management of customer data
• Fix CS issues at source to improve customer experience
• Continual analysis of key analytics to feedback into the marketing plan and report to wider team
• Capture and segment first-party and zero-party data
• Work with Rouleur’s partners to deliver successful promotions and campaigns
• Assist the editorial team to help deliver newsletter and messages to the right audiences increasing opening and conversion rates
• Use highly targeted digital advertising budget to maximise impact of content
• Improve site conversion through more synergy between content and retail/subscriptions
• Provide audience insight that adds value to Rouleur and its clients
• Identify and establish new customer segments and offerings 

Skills/Requirements:

• BS/MS degree in business/marketing or a related field and proven experience in digital marketing, ideally with a membership proposition
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B tests
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords and paid social campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and data measurement 

KPIs:

• Yield per customer
• Conversion of audience
• Subscriber retention
• Subscriber acquisition
• Tickets Sales for Rouleur events

Please email jobs@rouleur.cc with a cover letter and CV to apply