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At The Truman Brewery 3-5 Nov

Rouleur Live

Join cycling’s biggest stars and see the world’s best bicycles and memorabilia from the history of the sport in London.

Rouleur Live will feature Tom Pidcock, Demi Vollering, Kasia Niewiadoma, Tom Boonen, Fred Wright and many more on stage across three amazing days at The Truman Brewery.

Thursday and Season Pass are now sold out.

Find out more



Where else can you enjoy a drink with cycling’s biggest stars, surrounded by the world’s best bicycles and memorabilia from the history of the sport? Rouleur Live is the magazine brought to life.

Our 2022 confirmed guests:

Thursday Nov 3 - SOLD OUT
Fred Wright | Ethan Hayter | Flora Perkins | Jonathan Vaughters | Edward Pickering | Lizzy Banks | Marjolein van 't Geloof | Kate Veronneau | Kasia Niewiadoma | Taylor Phinney | Tom Boonen | Fabian Cancellara | Dan Lloyd | Adam Blythe | Orla Chennaoui

Friday Nov 4
Tom Pidcock | Alex Howes | Nathan Haas | Nico Roche | Simon Mottram | Sir Paul Smith | John Herety | Joe Laverick | Marjolein van 't Geloof | Alice Towers | Josh Tarling | Andre Greipel | Adam Blythe | Juan Antonio Flecha | Taylor Phinney | Tom Boonen | Demi Vollering | Kasia Niewiadoma

Saturday Nov 5
Ed Clancy | Kelsey Mitchell | Francois Ribeiro | Ben O'Connor | Anna Henderson | Carlos Verona | Demi Vollering | Transcontinental | Badlands | Liam Yates | Johan Museeuw | Adam Blythe | Lachlan Morton

With our guests taking to the stage throughout the show, Rouleur Live offers a unique chance to experience the rich stories of the sport as told by their protagonists.

See the full schedule



There is no better place to see the latest and greatest in tech, all under one roof. Coupled with the innovators behind some of cycling's biggest brands taking to the stage to discuss their creative journeys, Rouleur Live is the ultimate destination for cycling tech and craftsmanship.

Exhibitors in 2022:

3T | 4iiii | ashmei | Battaglin | Bianchi | BMC | Cadex | Campagnolo | Canyon | Ceramicspeed | Cervelo | Cinelli | Classified | Colnago | Condor | Cyclefit | DT Swiss | Team EF Coaching | Eat Sleep Cycle | Elite | Evari|FFWD | Fizik | FSA | Giro | Giro Dei Vento |Kask | Koo | Kostume | Le Col | Met | MUOV | Panaracer | Passoni | Paul Smith | Pillar | Pinarello | Pirelli | POC | Q36.5 | Reap | Reserve | Ribble | Rosti | Sarto | Schwalbe | Scott | Selle Italia | Swift | SwissStop | Technogym | Visit Flanders | Vittoria | Wahoo | Wilier

See the full exhibitor list here



Cycling's rich history brought together in a boutique museum format. With unique displays, exhibits and demonstrations from the artisans and collectors behind the special collections.

In 2021, Columbus tubing celebrated its 100th year with a unique installation at Rouleur Live. We celebrated the Transcontinental Race, the mother of ultra racing with a dedicated installation and the launch of the route. The Panaracer Gravel Gallery showcased the latest and greatest in gravel technology. Our pro-bike gallery was full of special bikes celebrating the season just gone.

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Rouleur Live 2022

New venue

The best cycling show in the world - join the stars of the sport and see the finest bikes and kit on show in London.

Our 2021 show was our best ever and we can't wait to see you again in 2022.

With over 45 brands and a lineup of unique talks and guests, it is Rouleur brought to life.

Get your ticket before they sell out.

November 3-5, 2022

What attendees said about Rouleur Live