THE DESIRE SELECTION

Rouleur Desire's curated guide to the finest product. Covering premium bikes, kit, tech and much more...

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NEW IN

KOO SUNGLASSES

A good pair of sunglasses will protect your eyes, improve road visibility and frame your face. If they are expertly chosen they can add style points and finish off any outfit. The newest addition to our store is Koo, fresh our of Italy and off the face of Vincenzo Nibali himself. The Shark of Messina knows a thing or two about style.

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NEW RELEASES

ISADORE GRAVEL COLLECTION

As we all spend a little more time off the beaten track, be it on multi day adventures, long days in the sun or simply taking it leisurely on weekend mornings, we all need kit that is as Versatile as it is stylish. Isadore's gravel collection combines clever storage solutions with their trademark material technology and colourful style.

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The latest in gear

Rouleur Desire