Tour de France: Caravan of Love

Tour de France: Caravan of Love

The Tour can wait. There’s a carnival procession to be witnessed and freebies to be had. We join the publicity caravan, Henri Desgrange’s 1930 marketing masterstroke that half the roadside spectators love more than the race

Racing Tour de France 2017 Tour de france publicity caravan

A handsome young man is gyrating for all he’s worth on the back of a flatbed truck, miming taking a shower. 

Thankfully, for decency’s sake, he is wearing a skimpy pair of shorts. He smiles, jiggles around to the Europop thumping out of the mobile speakers and plays to the crowd assembled roadside, hoping a mini sachet of Xtra washing detergent might get tossed their way.

Jonathan Cusigny is an actor, but for the next three weeks, he will be miming his daily ablutions in front of millions of spectators. “I am playing in the theatre, so this is a job for the summer for the money. All the way to Paris,” he confidently predicts. “Our job is very cool. They come 50 per cent for the caravan and 50 per cent for the sport.” 

As there was a lengthy downpour of rain earlier in the day, there’s a good chance young Cusigny was cooler than he might like. And wetter. “The show must go on!” our shivering thespian hollers, before reaching into the truck for a hoodie.

 

It’s his first Tour. Will he still be smiling having wiggled his way through two mountain ranges whilst twirling around an aluminium pole for another 3,000km to the same mind-numbing soundtrack? “After two more weeks, I don’t know,” he responds. But it’s an acting job, and he is the consummate professional. 

The Rouleur Tour de France collection

We wish Jonathan all the best, promise to catch up with him again in the Pyrenees and talk to team leader Olivier Simon. It’s his fourth Tour, second as a manager and probably his last, as he starts new employment in September. “There is no job like it,” Simon says, finding co-ordinating four cars and a truck on their circuit of France infinitely more interesting than the roadshows and product launches that form the rest of his year’s work.

He has done two Tours for Xtra, preceded by publicising a movie and, before that, throwing out bracelets for 2007’s London Grand Départ. “You have three minutes gap from one product to the next. Today we had the big bus from Xtra, so everything had to be perfect,” he says, leaning against his truck that sports a small dent in the front offside panel. Luc, the vehicle decorator, sidles up, looking decidedly unimpressed.

 

A big-haired driver from one of the Xtra cars – a fleet of soft-top VW Beetles with giant bottles of detergent perched precariously on the boot – joins us to provide his take on the madness in the mountains. 

“There are so many people on the last few kilometres of the climbs,” says Hair Bear. “When you are driving the lead car, it is like a sea opening in front of you. You always have to be vigilant. 

Cool socks for hot days

“Sometimes they are drunk when they have been waiting a long time. I drove over a guy’s foot one time. He was too close and I couldn’t turn in time. But just the one time,” he says, sheepishly.

It could have been worse. We hotfoot it out of there to catch the stage finish, all of our digits intact.

Will Jonathan make it all the way to Paris? Part two to follow… 

The post Tour de France: Caravan of Love appeared first on The world's finest cycling magazine.

Racing Tour de France 2017 Tour de france publicity caravan

READ MORE

'He also wants to chase his own ambitions': GC Kuss, on or off?

'He also wants to chase his own ambitions': GC Kuss, on or off?

Sepp Kuss stunned the cycling world with his Vuelta a España victory in 2023, but his 14th place finish in 2024 left fans wondering: Was...

Read more
My weight battle en route to a breakthrough Tour de France, by Jonas Abrahamsen

My weight battle en route to a breakthrough Tour de France, by Jonas Abrahamsen

Uno-X Mobility’s Jonas Abrahamsen had a summer he will never forget, leading the Tour de France’s polka-dot jersey for 10 days and catapulting himself into...

Read more
From triumph to turmoil: How the Women's WorldTour teams performed in 2024

From triumph to turmoil: How the Women's WorldTour teams performed in 2024

SD Worx-Protime continued to dominate the Women's WorldTour, however, it didn't always go the Dutch team's way

Read more
‘Everything is in the brain’ - Cédrine Kerbaol on daredevil descending, her breakthrough season and yellow jersey dreams

‘Everything is in the brain’ - Cédrine Kerbaol on daredevil descending, her breakthrough season and yellow jersey dreams

The Ceratizit-WNT rider talks to Rouleur about winning a stage of the Tour, shouldering pressure and keeping a level head when it matters most

Read more
Success, struggle and surprise: How did each men's WorldTour team fare in 2024?

Success, struggle and surprise: How did each men's WorldTour team fare in 2024?

For some teams, it has been an up and down season, but for others, the wins kept coming throughout 2024

Read more
Was Tadej Pogačar's 2024 racing season the greatest in cycling history?

Was Tadej Pogačar's 2024 racing season the greatest in cycling history?

After adding a fourth Il Lombardia title to round-off his stellar year, Rouleur looks at how the Slovenian's 2024 racing season stacks up against cycling's best

Read more

MEMBERSHIP

JOIN ROULEUR TODAY

Independent journalism, award winning content, exclusive perks.

Banner Image