Hard and fast: Brian Holm’s winter fashion rules

Hard and fast: Brian Holm’s winter fashion rules

When it comes to riding in cold weather, most of us prioritise survival over looking good. Brian Holm has a few suggestions as to how you can do both


Brian Holm has one straightforward piece of advice for the amateur rider who wants to look “pro” in winter: ditch the thick, fleece-lined jacket and layer up.

“A normal pro, going fast, would be boiling after thirty kilometres in a jacket like that. You wouldn’t be able to breathe.” 

Related – The best WorldTour team kits 2021

For the average club rider, this might sound a punishing to the point of masochistic prescription, but for Holm it’s perfectly logical: “You shouldn’t really be cold if you’re going fast enough.” 

Of course, if you choose to follow his advice you might have to ride a bit harder than you’re used to, but that’s precisely the point.

It also explains why his own 12.16 range of clothing does not include any below-the-waist wear with coverage extending beyond the knee. As Holm inimitably puts it, “tights are for ballet dancers”. Leg warmers, he concedes, are acceptable attire, but only as long as “you take [them] off after half an hour.”   

He is similarly prepared to make allowances for the possibility that on a cold January dawn your core might not be quite up to temperature as you leave the house. That’s why, he says, “I always start with a jacket on. After ten kilometres, I’m warmed up, I put it in my pocket.”

Sartorially speaking, Holm tells Rouleur, “I always think less is better.” One rider who apparently took that attitude to its apotheosis, and whose approach Rouleur can not in good conscience recommend readers adopt, was Holm’s training partner, fellow Dane and former pro, Rolf Sørensen.

Sørensen, says Holm, “was a piece of art” who “always headed out without gloves, even when it was really cold.” What’s more “he would never, in the spring classics, wear a base layer. Even in the cold and rain of Flanders.” Holm saw this as Sørensen’s way of psyching himself up, and others out. His way of saying “now we go to war”.

 

 

Holm has an almost gleeful affection for this kind of riding which is either mega-masculine, or hyper-Nordic. He compares the experience of heading out into the bitterest of Danish conditions to “team building in the forest, with SAS forces. You feel alive when you get home in the afternoon. And that’s what cycling is about, isn’t it?” 

Unsurprisingly, the Quick-Step impresario holds little truck with the modern approach to winter training which see riders slope off to sunnier climes at the first sign of inclement weather.

“As soon as they’re forced to race in the cold they feel it more. In the past you would always train in the cold and there’d be no excuse.”

 

Are today’s riders softer than when Holm rode? “Of course they’re a bit softer, but maybe they’re just a bit smarter than we were. I think the truth is somewhere in between but it might be advantageous for some riders to do it like we used to. The hardmen. The Sean Kelly types who would never say a word. ”

Stylistically, Kelly is the rider Holm holds up as the role model for any winter wannabes. “If you have doubts, you always ask yourself: Would he wear something like that? If you have any doubts at all, then don’t.” 

Of the current class of riders under his stewardship, one whose grit Holm does approve of is Philippe Gilbert.   

“[Gilbert] doesn’t really care about the weather. If it’s raining or snowing he gets out. He’ll do what he has to do, without thinking about it. You see some riders they’re always thinking about it. Guys like Gilbert, he’s just getting on his bike, get out, get it done. You’ll be fine.”

 

Aesthetically, nothing vexes Holm like kit adorned with slogans. 

“You can spot an absolute beginner cyclist when he’s got ‘pain is temporary’, ‘ no pain no gain’ , or ‘conquer’ on his jersey or bibs.”

Asked to name the most egregious culprit of on-bike fashion crime, Holm offers up compatriot Chris Anker Sørensen. Sørensen rode the 2013 World Championships “dressed in long red trousers and short sleeve jersey. My eyes was bleeding that day. Only Chris could get away with that one. Most would have been suspended for 6 months.”

Of course, even Holm concedes there comes a point when it’s so cold that the rules go out the window, you can wear whatever you like and “it doesn’t matter how you look as long as you’re warm.” 

What point is that, I inquire naively? “About minus fifteen degrees.”

Gulp. I think I’ll see you in Mallorca, Brian.

READ MORE

‘I didn’t want to race another Grand Tour or Classic’: How Asia became professional cycling’s alternative path

‘I didn’t want to race another Grand Tour or Classic’: How Asia became professional cycling’s alternative path

It's inevitable that the end of the road approaches for every professional cyclist racing in Europe. When that time comes, most retire - but now...

Read more
‘I had to dare to lose it all’ : Comebacks and crowning moments at the Giro d’Italia Women

‘I had to dare to lose it all’ : Comebacks and crowning moments at the Giro d’Italia Women

A fight down to the wire made the Giro d'Italia Women finale one of the season's most satisfying conclusions

Read more
Paul Seixas leads the Decathlon CMA CGM train on a tree-lined climb

Tour Auvergne-Rhône-Alpes 2026 preview: Paul Seixas's time to shine

With no Tadej Pogačar or Jonas Vingegaard on the startline, this year's race is all about the next big GC talent and his preparation for...

Read more
Strength in numbers: FDJ United-Suez powers Vollering to her long-awaited Giro moment

Strength in numbers: FDJ United-Suez powers Vollering to her long-awaited Giro moment

The Dutch star’s first Giro stage victory underlines her decision to renew her contract with Stephen Delcourt’s team for another two years. FDJ’s strength is...

Read more
Josh Kench was the Giro d'Italia's unlikeliest finisher: 'It’s been a rollercoaster'

Josh Kench was the Giro d'Italia's unlikeliest finisher: 'It’s been a rollercoaster'

Unwanted by any European team, New Zealander Josh Kench found himself racing in China for two seasons. Through a valuable connection he was given a...

Read more
'He has everything to be a Grand Tour winner': Lidl-Trek sound note of optimism over Juan Ayuso's return

'He has everything to be a Grand Tour winner': Lidl-Trek sound note of optimism over Juan Ayuso's return

Juan Ayuso will be one of the favourites when one-week stage racing returns at the Tour Auvergne-Rhône-Alpes. Beyond that he'll be targeting a Tour de...

Read more

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE