70+ OF THE WORLD'S BIGGEST CYCLING BRANDS

PARTY WITH ATHLETES AND STARS

BECOME THE VIP WITH LUXURY EXPERIENCES

Rouleur Live is the world's greatest cycling show.

An explosive celebration of cycling culture, jam-packed with stars of the peloton, cutting-edge tech, exciting brands and captivating on-stage content.

Join us at Rouleur Live!

Day Ticket - Get full access to the show for only £25.

VIP Ticket - Enjoy the most incredible experience with a private entrance, a private lounge and a chance to meet the pros.

Get ready to rub shoulders with the biggest stars and brands of worlds cycling!



- Riders & Athletes

Pfeiffer Georgi (Thu

Alejandro Valverde(Thu)

Ashleigh Moolman-Pasio(Thu/Fri)

Sean Kelly(Thu/Fri)

Luke Rowe(Fri)

Bob Jungels(Fri)

Fabio Aru(Fri)

Safa Brian(Fri/Sat)

Emma Finucane(Sat)Katie Archibald(Sat)

Josh Tarling(Sat) 

Peter Stetina(Sat)Maddy Nutt(TBC)

Joe Dombrowski(TBC)

Dani Shroshbee(TBC)

and many more


- Brands

More than 70 brands will join us this year. Checkout the biggest names at the bottom of this page. Highlights include: Colnago, Pinarello, DT Swiss, Kask, Rouvy

Opening Hours:

Thursday 14 November - 17:00 – 22:00

Friday 15 November - 13:00 – 20:00

Saturday 16 November - 10:00 – 16:00

 

Location

The Truman Brewery, Brick Lane, London E1 6QR

https://www.rouleur.cc/pages/rouleur-live-accommodation

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Announced so far...

Luke Rowe

From cobbled Classics contender to Grand Tour road captain, Luke Rowe has been a key figure at the Ineos Grenadiers team for the last decade. His attitude and leadership made him one of the most reliable domestiques in the peloton and he was instrumental in guiding the likes of Chris Froome, Egan Bernal and his Welsh compatriot Geraint Thomas to victory at the Tour de France.

Kasia Niewiadoma

The newly crowned Tour de France Femmes champion, Kasia Niewiadoma is one of the best all-rounders in the peloton, able to compete across both the Spring Classics and the Grand Tours. She took a thrilling win at La Flèche Wallonne earlier this year to add to her Ardennes palmarès having already won the Amstel Gold Race in 2019.

Tom Pidcock

Tom Pidcock is the ultimate multi-discipline rider. The young Brit is a double Olympic gold medallist in mountain biking and a former cyclo-cross world champion. On the road, he is a proven one-day racer with wins at Strade Bianche and the Amstel Gold Race. The defining moment of his career so far came at the 2022 Tour de France when he launched a daring attack on the descent of the Col du Galibier before climbing to victory on Alpe d’Huez.

Alejandro Valverde

one of Spain’s greatest ever cyclists and one of the most prolific winners in the sport’s history. In a career spanning 20 years, Valverde amassed more than 130 wins including a Grand Tour victory at the Vuelta a España, the World Championships road race, and a record five victories at Flèche Wallonne.⁠

Ashleigh Moolman Pasio

Ashleigh has been one of the most respected riders of the women’s peloton for more than a decade. A supreme climber, she’s twice finished second at the Giro d’Italia and won the inaugural Tour de Romandie in 2022. Undoubtedly one of the greatest cyclists South Africa has ever produced, she is a multi-time national and continental champion in both road race and time trial.⁠

Fabio Aru

Fabio enjoyed a meteoric rise after turning professional in 2012, becoming one of Italy’s most exciting Grand Tour prospects. At the height of his powers, Aru won the Vuelta a España in 2015, having also stood on the podium twice at his home Grand Tour, the Giro d’Italia. A stage winner in all three Grand Tours, Aru also spent a season wearing the tricolore after winning the Italian national road race in 2017.⁠

Tom Pidcock

Pfeiffer Georgi 

Alejandro Valverde

Ashleigh Moolman Pasio

Sean Kelly

Peter Stetina

Kasia Niewiadoma

Luke Rowe

Ashleigh Moolman Pasio

Sean Kelly

Bob Jungels

Fabio Aru

Safa Brian

Peter Stetina

Emma Finucane

Katie Archibald

Josh Tarling

Safa Brian

 
 


Lizzie Deignan, Alison Jackson, Elisa Longo Borghini

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Vincenzo Nibali

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Matej Mohoric, Fred Wright

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Dylan van Baarle

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Geraint Thomas

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Justin Williams

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- Geraint Thomas - Annemiek van Vleuten - Eddy Merckx - Greg Lemond - Lizzie Deignan - Demi Vollering - Mark Cavendish

''It's like a party in the world's best bike shop staffed by cycling legends.''

 
 

LIMITED SPACES

VIP TICKETS

Become the VIP with priority access to the stage, meet and greets with stars, complimentary food and drinks and so much more

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BRANDS

THIS IS THE BIG ONE

Rouleur Live is the place to discover over 70 of the world's finest cycling brands.

You'll have the chance to see the latest tech and new bikes, in addition to a whole host of cycling memorabilia and intimate in-person demonstrations from your favourite brands.