Rouleur Society

Connecting cycling cultures

Trips and experiences in collaboration with our global network of clubhouses and cycling communities. extending from Milan to London, Manila to Shanghai.

Starting this Autumn, Rouleur Society will start to run incredible trips for our Society partners and their audience of riders. These are luxury trips, open to everyone – cyclists or non-cyclists.
Society events showcase the very best roads, dining, culture, and new and exciting equipment from across the world of cycling. Each day has a full program of cycling and non-cycling events such as hiking and sightseeing.
These trips will span the world, visiting iconic cycling locations, brands and factories, restaurants, climbs, cultural sites and more.
Bike Shops
Bike shops have always been hubs of the cycling world, offering us not just retail, but a community, a resting stop, and connection with people with an untold level of cycling wisdom. That’s why Rouleur Society aims to bring us all together to celebrate our uniqueness and our shared passion for life on two wheels.
Our Society clubhouses will be stockists of the magazine, off-bike Rouleur clothing, curated premium retail accessories, and a limited edition Rouleur Society cycling club jersey. 

Our Rouleur Society clubhouses: 

Regions: Europe | Asia | Middle East | North America | Australia


Ciclos Perfecto 


Enjoy a cup of coffee while you flick through an issue of Rouleur, get a haircut in the salon, plan your next trip or test one of the latest bikes – there isn’t much you can’t do at Ciclos Perfecto. This luxury, experience-based boutique is located on Madrid’s most European street, Calle Zurbano and they have become a hotspot for expats and tourists who love everything about cycling and its culture.

Rochat cycles 


A store with not only a passion for cycling but also a passion for the small details, distinct parts and the luxury brands they work with. Situated on Lac Leman, with a view of Mont Blanc and Jura Mountains as their back garden, it’s the most picturesque bike shop we’ve seen.



Taipei City

Bikes n Bites 


The shop first opened its doors in 2010 by a group of passionate cyclists who wanted to offer the community a space for like-minded individuals to congregate, share their sporting achievements and expand their network over coffee. Today, Aita Cycles is a place where you can buy premium cycling equipment and technology supported by expert and personal service. 

La Course Velo 

Kalakhang Maynila

A curated gallery of high-end bikes and bike parts, La Course Velo pride itself on offering its cycling community bespoke brands that are new to their country. Imparting their collective knowledge and cycling experience, they were a shop focused solely on bikes, and now they are beginning to expand their market into cycling lifestyle.

Aita Cycle


Aita Cycle is a true purveyor of cycling cool and has a store that matches. The large, airy, high ceilinged loft style space provides the perfect place for their carefully curated top level bicycles, bike accessories and apparel.

Corsa Corsa 


Corsa Corsa are vintage bike specialists who are experts in restoring and customising vintage bikes from around the world. Staffed by people who are masters in what they do and love vintage steel bikes, they offer hard-to-find bikes and parts for their customers who are looking for something truly unique.

Sepeda Kita 


The Bike Artisans

Kuala Lumpa

Born out of a love for cycling and the artisanal craftsmanship of hand-made quality bike frames, the Bike Artisans opened its doors in 2006 to share its passion with the cycling community in Kuala Lumpur.

Watts Sports


With the aim of bringing premium cycling products to the heart of the city, Watts Sports opened in 2008 at the base of the most popular climb in South Korea, Namsan. Situated perfectly for anywhere in the city and the Han-River bicycle path spanning the entire country from North to South – this shop is a hub for those in the area or just passing through.

Middle East

Cafe Peloton 


With great coffee, a workshop, and a cafe serving up a list of great dishes – this is the ultimate cafe stop when cycling in Dubai. A high-end bike shop selling some of the world’s best bikes, with a few one-of-a-kind speed machines on display to lust over whilst you sip your coffee.

North America 

La Bicicletta 


La Bicicletta first opened its doors in 1984, offering up a coveted selection of Italian bikes. Today, they’re still deeply rooted in Italian cycling culture, and this is reflected in the brands they carry. A mix of the past and the future, the shop takes you down memory lane with old classic bikes and vintage jerseys while also displaying the latest and greatest tech. 

Palo Alto Bicycles 


A staple in the San Francisco Bay Area cycling community for over 90 years, Palo Alto was founded in 1929 by the Hoffacker family. Now in its third generation of owners, the store continues to bring hard-to-find goods stateside. Palo Alto has been at the forefront of some of cycling’s greatest innovators, riders, and products. Jobst Brandt and Tom Ritchey have roots that trace back to the store, and they sponsored the up-and-coming junior racer Greg LeMond. Visitors will discover the shop’s history through its historical memorabilia. 

Signature Cycles 

New York 

Signature Cycles is a high-end custom bicycle and fitting studio designing custom bikes for recreational and high level athletes both locally and around the world. Their goal since 1999 has been to deliver a truly unique cycling experiences to the bustling hub of New York City.


MC Cyclery 

Sydney, New South Wales

Generations of Sydney riders' have bought their first bike here, had their trusty steed brought back to life in the workshop, or dropped by for a coffee and highly-spirited conversation. Born on Sydney's Eastern Beaches in 1975, Maroubra Cycles has been a local institution for over 40 years.