From the pinnacle of professional cycle sport to the budding youth on their two-wheeled journey, we love bikes and the people who ride them. Rouleur stands for quality, whether in print, online, or in person. 

Founded in 2006, Rouleur magazine is currently published eight times a year and is the world’s leading cycling magazine, featuring independent, award-winning journalism showcasing the culture of the sport. Its sister magazines, Rouleur Italia, are available in Italian and Spanish respectively, published six times a year. You can get each copy of our magazines directly to your doorstep, or through our app, by subscribing.

Online, Rouleur.cc brings you the very best features, analysis, and photography from the world of racing, with coverage from every major event throughout the season. Our team also explores, tests, and reviews the latest tech and kit, keeping you up-to-date with products and innovations that fuel the sport while providing impartial, expert guidance to help you make your next purchase. As well as that, Rouleur.cc examines the science and opinion behind better cycling, helping you to continually improve your riding, while our travel and explore features showcase the finest locations in the world you can experience on two wheels.

Rouleur’s storytelling can also be found via our four regular podcasts, which include Conversations, Tech, and Rouleur Italia – available across all major podcast providers.

For the latest content brought straight to you, our regular racing, tech, and women’s newsletters will deliver the very best of Rouleur directly to your inbox. You can subscribe to our newsletters for free here.

You can experience Rouleur first-hand and in person at our annual Rouleur Live event in London. Unique in the world of cycling, it’s a chance to hear from the stars of the sport in our theatre talks, see the very best of cycling tech up close in the exhibitor hall, and enjoy a weekend celebrating our shared  love for all things cycling. For the latest information on Rouleur Live, click here.

Contact us

Rouleur is a global multi-channel publication made for cycling fans around the world, whoever they are and wherever they are. Most of our team are based in the UK at the historic Somerset House in central London, with hubs in Italy and Spain.

If you’d like to speak to us, there’s plenty of ways to get in touch. For digital, magazine and membership queries, and all other enquiries, please send an email to info@rouleur.cc.

To advertise with us, or to speak with us about commercial opportunities, please contact kelly@rouleur.cc. 

You can also reach us by post at: Rouleur, New Wing, Somerset House, London WC2R 1LA

If your query relates to the Rouleur Store, please email shop@rouleur.cc. 

If you want to contact us about Rouleur Live, please email live@rouleur.cc. 

To find out about opportunities to work for us or to send a speculative application, please see our jobs page for latest vacancies or email jobs@rouleur.cc. 

Of course we’re also available on social media where you can contact us directly. Click the links below to find us:

Instagram | Facebook | Twitter

Meet the team

Editorial

In depth feature writing, online content of note, podcasts and video – across three languages. Meet the talented people behind your Rouleur.

Ed Pickering – Editor, Rouleur 

Edward graduated in French and Art history from Leeds University and spent three years teaching English in Japan before returning to do a postgraduate diploma in magazine journalism at Harlow College, Essex. He worked as a staff writer at Cycling Weekly and Cycle Sport magazines, before becoming Cycle Sport's deputy editor. He was Procycling magazine's editor between 2015 and 2021, and became the editor of Rouleur in 2022. He is the author of The Race Against Time, The Yellow Jersey Club and Ronde, and he spends his spare time running, playing the piano and playing taiko drums. He would like to spend more time reading, studying Italian, cooking, cycling and gardening, but he's a full-time dad taxi for two teenage boys in Exeter, where he lives.

Richard Windsor – Digital Editor

Richard worked in sports journalism alongside studying at university, initially writing and reporting on football as well as cycling. He abandoned starting a Masters degree to take up full-time role at Cycling Weekly, where he ended up working for almost nine years, six of those as Digital Editor. He joined Rouleur in May 2022, leading the online editorial team.

Rachel Jary – Staff Writer

Rachel spent three years racing full-time in Belgium, trying to fulfill the dream of becoming a professional cyclist. At the end of the 2020 season, she reached the conclusion that she was better at writing about races than competing in them and joined the team at Rouleur. She still likes railing it around local crits and track leagues in her spare time, and hopes to explore more of the world on two wheels.

James Startt – Staff Photojournalist

James got his start in cycling—both as a racer and photographer—while getting a Masters degree in art history at Indiana University in the 1980s. Since moving to France in 1992 he has collaborated with top cycling publications including Vélo Magazine and L’Equipe in France, Bicycling, Peloton, and VeloNews in the US, as well as major international publications like Vanity Fair. A veteran of more than 30 Tours de France, he is the author of Tour de France/Tour de Force: A Visual History of the World's Greatest Bicycle Race, and co-author of Shut Up, Legs! with Jens Voigt. Meanwhile his cycling photography has been exhibited in some of the finest galleries around and he was awarded a gold medal in the 2021 World Sports Photography Awards. Joining Rouleur in 2022, James covers both the competitive side of the sport, along with its history and culture, with both words and images. When he is not traveling, he plays with The Hypnotiks, a soul-funk band in Paris, and rides his bike in an effort to stay in shape for his next trip on the road. 

India Paine – Editorial Assistant

A cliché lockdown cyclist, India found her love for life on two wheels during the pandemic. Going from zero to 100, she dived headfirst into the cycling community and hasn't looked back since. Having studied magazine journalism as her master’s and previously worked on an engineering and technology magazine, she now has her foot in the door where she can mix her two passions of cycling and writing.

Alessandra Bucci - Photographer/Content Creator

Born and raised in Milan, Italy, Alessandra started her career as a graphic designer.

But it was after she moved to England in 2014 that her passion for photography started to grow. After finishing her studies, she started working as a sports photographer in London, focusing mainly on cycling because “it’s been always part of my life”.

She hopes to continue developing her style, creating successful and creative content to help Rouleur grow (and maybe one day shoot an international cycling event!)

Jade Chen - Content Creator/Social Media

Jade is the keystone of our work reaching new audiences on platforms such as Bilibili and Red in China. She sources content and puts it together into digestible videos for our varying audiences and languages. If you ever see a video from us, you can be sure she had a hand in it. She is quite new to the cycling world so be sure to say hi if you cycle past - or 做人嘛最重要的就是开心 for our Chinese speaking readers.

Commercial and support team

Ben Ward – Commercial Director

A long-termer, having done a bit of just about everything for Rouleur at some point. Considering the consistency with which Ben is nursing some sort of injury, he would have saved himself a lot of heartache by not working in the cycling industry. Now however, he is rediscovering the joy of cycling through his children, simple movement and low expectations.

Kelly Booth - Commercial Account Director

Jonathan Larkworthy – Financial Controller