The best cycling helmets: The Desire Selection
Avoid both injury and aerodynamic drag with our pick of the finest helmets from HJC, Giro, Poc and more
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KINTO | NOW AVAILABLE
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Desire Selection | THE BEST TOOLS FOR CYCLISTS
WINTER ESSENTIALS TO KEEP YOU RIDING
WINTER PROTECTION
THE ROULEUR COLLECTION
TIMELESS ESSENTIALS - NOW BACK IN STOCK
PICKS FROM THE DESIRE EMPORIUM
THE DESIRE SELECTION
Rouleur Desire's curated guide to the finest product. Covering premium bikes, kit, tech and much more...
The Desire Edit
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KINTO - JAPANESE STYLE MASTERY
In a world where we're all looking to make some changes to our lifestyles to better suit the planet, it's never been more important to own some reusable drinkware. Kinto, hailing from Japan, specialise in patented water-flow technology, clever materials and a simple, stylish aethetic.
A PREMIUM, UNIQUE COLLAB
ASHMEI X PASSONI
We're fans of ashmei's clothing, that's no surprise. It's technical, stylish and timeless. When two premium brands come together in a joint venture, there is always a unique result. The ashmei x Passoni capsule takes some of ashmei's hero products and spins the design with a dash of Italian flair
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Rouleur Desire
WorldTour team bikes 2021: The best so far
A peek of what the pros will be racing on in the coming year
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Ere Research Tenaci: A true grit wheelset
Wide rims, tubeless tyres and plenty of spokes is a fine solution to winter riding and off-road fun
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The best winter cycling gloves: The Desire Selection
Keep your hands warm and your morale high with the finest winter cycling gloves
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The Best Cycling Training Apps: The Desire Selection
You can’t buy motivation, but you can buy a subscription to one of these cycling-specific virtual training apps
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