World Championships Innsbruck: BBUC and Rouleur takeover

Rouleur will be rocking the circuit at the World Championships at Innsbruck as we pop up in our base for the week alongside Austrian clothing brand and all round good eggs BBUC.

And where better to spend the week than the Gang & Gebe and Kater Noster bar and restaurant, just yards from the road race course in the heart of town.

Our friends from Vienna know how to party, as our Desire editor, Stuart Clapp, recently discovered when visiting their hotel – yes, hotel – in the Austrian capital. He enjoyed it so much, he’ll be manning the Rouleur Innsbruck pop up in person, alongside Executive Editor Ian Cleverly.


Seven days of action planned by our hosts includes group rides, new collection previews, Filipino-inspired cuisine and – of course – parties. 

“This is a lot more than just a pop-up, instead of just bringing some clothes, we are bringing the whole BrilliBrilliant world-vibe to Innsbruck, and the multinational perspective of BBUC, including the kitchen,” said co-founder Marvin Mangalino.

“The only thing we’re not bringing is the hotel, because sleeping is overrated,” he continued. We like his style.


Come on down and meet the Rouleur team from 18:00 on Tuesday, September 25, alongside the BBUC guys and a very special bike collab with cool Czech brand Festka.

Gang & Gebe

Leopoldstrasse 7
6020 Innsbruck



Monday 24/9         16H      Warm up opening

Tuesday 25/9         18H      Q&A Festka / Rouleur / BBUC

Wednesday 26/9   TBA     Group ride 1

Thursday 27/9       TBA     Group ride 2

Friday 28/9             22H      Wolfram Indoordisco

Saturday 29/9        22H      Pusic Records party

Sunday 30/9           19H      Closing

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