Desire: Sako 7 – The Eighties Kit

Desire: Sako 7 – The Eighties Kit

Cycling kit made for the suckers of Golden Age Thinking. It is such a thing and for Sean Sako his new kit is all about the eighties

cycling kit Desire Gear kit Online Desire Sako7

There’s a stand at the football ground. It’s where the hardcore sit. Except, they don’t sit, they stand. They stand and they talk. They talk about how good players were before money changed their beautiful game. It’s a thing. It’s called Golden Age Thinking and sports fans are suckers for it. 

With misty eyes we look back at the 80s. The theme tune to Channel 4 coverage, Phil Liggett’s dulcet tones and the Tour de France that was won by eight seconds. The 1980s were a brilliant era for cycling, but were people in the 80s harking back to Merckx? And in the 60s to Coppi? The truth is, cycling has a rich history and it’s hard to pick out just one halcyon period to fantasize about.

Read: Tour de France – final day time-trials and the legacy of Greg LeMond

For South African brand Sako 7, fronted by the Instagram famous Sean Sako, the 80s are particularly close to heart; it’s the era where Sean first discovered his love for bike racing. Watching Andy Hampsten, Davis Phinney et al in their Team 7-Eleven kit were formative years, and it’s with “The Eighties” kit, his company is paying them tribute.

 

The jersey is race cut with longer sleeves and a shorter body, designed to fit appropriately when the rider is hunched over the bike. At the rear there’s the standard three rear pockets. The shorts feature oversized straps designed to sit flat to the body for comfort, and they also stop bunching over the shoulder.

Desire: Extreme Weather Protocol – Rapha Gavia Jacket

The cap has also had a Sako 7 rework. It’s been created taller for extra luft. Not for when you’re hunched over the bike, of course; this is more for when you’re hunched over a post ride cappuccino. 

Sean looked back at this first band of American riders to take on the Europeans at their own game, in their own backyard. He didn’t swear at anyone that disagreed with him. He made some cycling kit. Not all sports fans are like Sean Sako, but most sports fans are partial to a bit of Golden Age Thinking.

 

Desire: MET Manta helmet

The post Desire: Sako 7 – The Eighties Kit appeared first on The world's finest cycling magazine.

cycling kit Desire Gear kit Online Desire Sako7

READ MORE

The Dilemma: Should Primož Roglič give away the Giro d'Italia pink jersey?

The Dilemma: Should Primož Roglič give away the Giro d'Italia pink jersey?

The Red Bull-Bora-hansgrohe rider will next be able to take time on his rivals during stage seven's mountain-top finish and stage nine's gravel. Does he...

Leer más
La Reina: Demi Vollering is exactly where she belongs

La Reina: Demi Vollering is exactly where she belongs

The Dutchwoman’s victory in La Vuelta España Femenina is a product of exemplary teamwork from FDJ-Suez

Leer más
Giro d'Italia 2025 stage three preview: A tough Albanian farewell

Giro d'Italia 2025 stage three preview: A tough Albanian farewell

A stage full of climbing will keep the GC contenders on their toes, but it could be a day for an escape group to grab...

Leer más
Geoffrey Bouchard , Giro d'Italia

The Giro's opening stage was as chaotic and stressful as the peloton had predicted

It's the first time that Albania has hosted top-level cycling, and most teams and riders had been unimpressed by the host country in the days...

Leer más
Mads Pedersen Giro d'Italia

Insatiable Mads Pedersen keeps Classics momentum going at Giro d'Italia: 'I'm hungry for more'

The former world champion credited his latest victory to the tireless work of his Lidl-Trek teammates. Continue in this manner, and the Dane could rack...

Leer más
Giro d'Italia 2025 stage two preview: Against the clock

Giro d'Italia 2025 stage two preview: Against the clock

The first individual time trial of the Giro presents an opportunity for early gains in the general classification 

Leer más

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE