Desire: Rapha Custom – creativity made easy

Since it was teased way back in 2018, Rapha have been rather quiet about their custom kit concept and now we know why. Following extensive testing with amateur race teams, Rapha have returned to the table with a refined and perfected version of their initial fully custom offering.

The relatively concise range features both of the popular Classic and Pro-Team ranges, for both men and women, with a promise to expand this over the coming months. Their second silver bullet, is the fully custom design software, aiming to remove the hassle of team kit orders and to unleash untamed creativity from its customers.

We’re happy to admire what’s been created so far, but for more information, head over to rapha.cc/custom

The wrap-up

• Orders can be as few as 5 units with a bulk discount applied to larger runs
• 8 week turn-around time
• Classic and Pro-Team ranges available in phase 1
• Fully custom design software for clubs/teams to create their own kit.

For more on Rapha, we covered the release of their Gavia jacket last year, read the story: here

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