Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey

Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey

The unforgettable jersey from Prendas for their new Forgotten Races Collection

cycling kit Desire Gear kit Online Desire Prendas

Belgium was still in the throes of conflict as the inaugural Omloop Van Vlaanderen rolled out of Ghent in March 1945. It’s hard to imagine a sporting occasion taking place at such a time, let alone in a place so central to the battles of World War II.

Sport has played a significant political role during wartime, either for morale, propaganda or a combination of the two. The Omloop Van Vlaanderen, now known as Het Nieuwsblad, was started, as many bike races were, to help shift copies of newspapers. On this occasion, the Flemish left-leaning paper, Het Volk.

Desire: Gore C7 Gore-Tex Shakedry Stretch Jacket

The race was decided by a bunch kick won by Belgian sprinter, Jean Bogaerts. The top ten consisted of nine other Belgians. Not too dissimilar to the result sheet of a modern day cobbled classic.

 

Races such as this have been forgotten over time, but Prendas Ciclismo has produced an aptly named collection in their honour. The Omloop Van Vlaanderen jersey is one of three styles in the Forgotten Races trio. The other two jerseys commemorate Trofeo Baracchi and Bordeaux-Paris – two races that have disappeared off the calendar altogether. 

The fellows behind the brand first fell for bike racing in the ’80s, way before anyone outside mainland Europe could watch any of the cobbled races live on TV. They recall the excitement of having to wait for two months for the VHS tapes to arrive at their local bike shop, Ridge Racing. 

Both the Omloop Van Vlaanderen jersey – and cotton cap – have a cobble pattern as part of the design. They’re both produced in the colours of the Belgian flag, and the jersey, handmade by Santini, has three rear pockets and one zip pocket for valuables. 

A classy jersey with a classy sentiment.

 

Desire: Assos ForToni jersey

Cultivating tan lines – Sportful BodyFit Pro Evo Jersey

 

The post Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey appeared first on The world's finest cycling magazine.

cycling kit Desire Gear kit Online Desire Prendas

READ MORE

Liv AlUla Jayco

The future is purple: behind the scenes at Liv AlUla Jayco

Liv AlUla Jayco, Australia’s only top-division women’s team, are ready to take on the world. Rouleur gets in the team car at their home race and discovers why...

Leer más
Mark Donovan

From WorldTour rejection to Giro d'Italia stage hunting: Mark Donovan is back at cycling's top table

The Q36.5 rider has had a near-three-year hiatus from cycling's Grand Tours, but now riding better than ever he's once again looking to be in...

Leer más
Mads Pedersen

Mads Pedersen is at the peak of his powers

A second stage win and a return to the maglia rosa is a fitting reward for a rider in some of his best ever form

Leer más
Giro d'Italia 2025 stage four preview: A fast finish in Lecce

Giro d'Italia 2025 stage four preview: A fast finish in Lecce

A chance for the pure sprinters to take a stage win as the Giro resumes in Italy's heel

Leer más
The Dilemma: Should Primož Roglič give away the Giro d'Italia pink jersey?

The Dilemma: Should Primož Roglič give away the Giro d'Italia pink jersey?

The Red Bull-Bora-hansgrohe rider will next be able to take time on his rivals during stage seven's mountain-top finish and stage nine's gravel. Does he...

Leer más
La Reina: Demi Vollering is exactly where she belongs

La Reina: Demi Vollering is exactly where she belongs

The Dutchwoman’s victory in La Vuelta España Femenina is a product of exemplary teamwork from FDJ-Suez

Leer más

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE