Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey

Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey

The unforgettable jersey from Prendas for their new Forgotten Races Collection

cycling kit Desire Gear kit Online Desire Prendas

Belgium was still in the throes of conflict as the inaugural Omloop Van Vlaanderen rolled out of Ghent in March 1945. It’s hard to imagine a sporting occasion taking place at such a time, let alone in a place so central to the battles of World War II.

Sport has played a significant political role during wartime, either for morale, propaganda or a combination of the two. The Omloop Van Vlaanderen, now known as Het Nieuwsblad, was started, as many bike races were, to help shift copies of newspapers. On this occasion, the Flemish left-leaning paper, Het Volk.

Desire: Gore C7 Gore-Tex Shakedry Stretch Jacket

The race was decided by a bunch kick won by Belgian sprinter, Jean Bogaerts. The top ten consisted of nine other Belgians. Not too dissimilar to the result sheet of a modern day cobbled classic.

 

Races such as this have been forgotten over time, but Prendas Ciclismo has produced an aptly named collection in their honour. The Omloop Van Vlaanderen jersey is one of three styles in the Forgotten Races trio. The other two jerseys commemorate Trofeo Baracchi and Bordeaux-Paris – two races that have disappeared off the calendar altogether. 

The fellows behind the brand first fell for bike racing in the ’80s, way before anyone outside mainland Europe could watch any of the cobbled races live on TV. They recall the excitement of having to wait for two months for the VHS tapes to arrive at their local bike shop, Ridge Racing. 

Both the Omloop Van Vlaanderen jersey – and cotton cap – have a cobble pattern as part of the design. They’re both produced in the colours of the Belgian flag, and the jersey, handmade by Santini, has three rear pockets and one zip pocket for valuables. 

A classy jersey with a classy sentiment.

 

Desire: Assos ForToni jersey

Cultivating tan lines – Sportful BodyFit Pro Evo Jersey

 

The post Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey appeared first on The world's finest cycling magazine.

cycling kit Desire Gear kit Online Desire Prendas


READ MORE

Giro or Vuelta decision on ice, but Tadej Pogačar certain 'I can improve some more'

Giro or Vuelta decision on ice, but Tadej Pogačar certain 'I can improve some more'

The UAE Team Emirates rider revealed his plans for next season and says things can still get better - the question is: how?

Leggi di più
‘I champion everybody to follow their dreams’ - Shanaze Reade on building a better future for the next generation

‘I champion everybody to follow their dreams’ - Shanaze Reade on building a better future for the next generation

The former multiple BMX and track world champion is focusing on how she can help create opportunities for those less privileged

Leggi di più
Ben Healy’s weakness is his strength: ‘It never makes me indecisive’

Ben Healy’s weakness is his strength: ‘It never makes me indecisive’

The EF Education-EasyPost rider knows where his strength lies, and he is focussing on this in the pursuit of success

Leggi di più
The peloton

Do bigger budgets and salaries in the WorldTour really make cycling better?

With limited income streams and job security for just a select few, how sustainable is the growth of the sport?

Leggi di più
Pidcock's next page: What does his future look like with Q36.5?

Pidcock's next page: What does his future look like with Q36.5?

The British rider officially terminated his contract with Ineos Grenadiers earlier this week, but what next for him at the lower division Q36.5?

Leggi di più
‘There’s work to be done' - Joanna Rowsell on driving progress in women’s sport

‘There’s work to be done' - Joanna Rowsell on driving progress in women’s sport

After winning two Olympic gold medals, the British woman is now passionate about inspiring the next generation

Leggi di più

MEMBERSHIP

JOIN ROULEUR TODAY

Independent journalism, award winning content, exclusive perks.

Banner Image