BECYCLE 2024: the brands on display

All the brands on display in Florence at BECYCLE 2024

Come and discover the culture of cycling at BECYCLE from June 26 to 28, 2024, at Stazione Leopolda in Florence, Italy. This new event brought to you by Pitti Immagine and Rouleur anticipates the excitement of the Grand Dèpart of the 111th Tour de France from the magnificent Tuscan city.

At the event, you'll be among the first to hear about the latest news and products from the most prestigious brands in the world of cycling, including Colnago, De Rosa, Passoni, Basso Bikes, Eroica, Canyon, Campagnolo, Nalini, and Q36.5, plus many more.

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Find out more about the brands exhibiting below: 


The history of Campagnolo, which has lasted over 90 years, is characterised by entrepreneurial intuitions and craftsmanship that has translated into sporting successes, quality, and innovation. The company designs, produces and distributes high-end wheels and groupsets for road, gravel and triathlon bicycles. Advanced technologies serve efficiency and aerodynamics, focussing on quality and performance. 

To understand the evolution of modern cycling and the crucial role played by this Venetian company, we must go back to the 1950s when Campagnolo first introduced the concept of the complete gear system. It was the first company to conceive the transmission of racing bicycles as a single product, composed of components that must work in perfect harmony. This made gear shifting much smoother and more reliable, revolutionising the riding experience.


Assos of Switzerland, founded in 1976, is a leading technical cycling apparel brand globally recognised for its innovation, quality, and attention to detail. Located in Switzerland, Assos is renowned for introducing the world's first Lycra cycling shorts, revolutionising the cycling industry.

Assos' mission is to provide cyclists with the most advanced and high-performing apparel, ensuring maximum comfort and superior performance in all conditions. The brand's vision is to be the global benchmark for cycling apparel, continually innovating and pushing the limits of technology and design. All Assos products result from years of research and development, combining advanced materials and cutting-edge production techniques. The brand stands out for its use of exclusive fabrics and precise construction of its garments, ensuring a perfect fit and exceptional durability. The company collaborates with top-level athletes to test and refine its products, ensuring that each piece meets the highest expectations, even in extreme conditions.

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Colnago, the high-end racing bicycle manufacturer founded in Cambiago in 1954, has played a key role in the cycling industry, forging innovation and revolutionising cycling through cutting-edge technology and distinct design. Masterfully shaping the materials of its frames, Colnago has created racing bicycles that have helped elevate great champions to stardom.

De Rosa

De Rosa is one of the coveted bicycle brands in the world, synonymous with Italian craftsmanship and high performance. Founded in 1953 by Ugo De Rosa, the company from Cusano Milanino, in the province of Milan, has earned a place in the international cycling scene thanks to its skill in building racing bikes and equipping professional teams and champions. Among them is Eddy Merckx, with whom the company was linked from 1973 to 1978.

In 1974, riding a De Rosa bike, Merckx became the first in history to win the Giro d'Italia, the Tour de France, and the World Championships in the same year. Continuous commitment to research and development of new technologies and materials has allowed De Rosa to combine tradition and innovation over time, employing the most advanced construction techniques.

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Cutting-edge technology and artisanal craftsmanship distinguish the garments made by Nalini. From the spinning and processing of fabrics to the final creation of the garment, every detail is attended to with care and precision. With over 40 years of experience in the cycling industry, the Nalini brand has solidified its reputation by collaborating with professional riders, whose valuable feedback provides a constant opportunity to improve and innovate products to meet the demands of the most discerning cyclists.

Pard Design 

Pard Design combines cutting-edge materials with expert craftsmanship to create luxury bicycles. Each bicycle is hand-made in Italy, combining tradition and innovation. The brand stands out for its unique design and customisation. Every bicycle is crafted by skilled artisans, ensuring high performance and refined aesthetics. The use of CAD software allows the development of detailed 3D models while engineers and electronics technicians integrate components to create complex systems. A significant contribution comes from Florentine leather artists who create unique and customised accessories, cutting, sewing, crafting bags, grips, and covering saddles with finesse and originality.

In Pard's laboratories, qualified technicians develop innovative solutions with advanced motors and internally designed electronic boards. All components are subject to rigorous testing and certification, respecting international standards. In Pard's atelier, in Canneto sull'Oglio in the province of Mantua, the use of exclusive elements and artisanal precision allows the combination of luxury and sustainability, using eco-friendly solutions without sacrificing quality and performance. Frames made from advanced composite materials offer a perfect balance between lightness and strength. The scrupulous workmanship also concerns the metals, which are given the most unusual shapes, as well as the best woods, which are shaped and smoothed. And finally, painting turns every bicycle into a masterpiece.


Passoni is renowned for the artisanal production of the highest-quality titanium bicycles. Each frame is measured, cut, squared, assembled, welded and finished by hand in the atelier in Vimercate, Lombardy, by artisans specialised in frame construction. Whether the brand's bike fitters are employed in Vimercate or measurements are taken by one of its selected partners around the world, Passoni holds itself to the highest standards of set-up and evaluation.

Founded in 1989, the company is synonymous with Made in Italy excellence, with welds carried out expertly by hand. Its latest limited edition, made in just 24 pieces, is called Year of the Dragon 2024. The frame is a deep, glossy red colour with a translucent finish that lets Passoni's carbon-titanium fabric shine through. The titanium filaments included in the carbon fibre enrich the unique design, representing the meeting point between Italian craftsmanship and Chinese art.

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Q36.5 is a renowned Italian cycling clothing brand that has made sustainability and innovation its signature style. The products are made manually by expert craftsmen within a 350-kilometre radius of the headquarters located in Bolzano, in the heart of the Dolomites. "Q" stands for the Latin word "quaerere", which means "to seek", while 36.5 indicates the ideal body temperature, expressed in degrees Celsius, of a healthy person.

Combining high performance and minimalist design, the clothing is made using innovative and sustainable materials from 100% recycled yarns. The combination of elegant design and performance embodies the essence of a Made in Italy brand, attentive to the use of highly technological materials. The same principle applies to Q36.5 technical footwear, in which comfort, thermoregulation and high performance are at the service of those who want an active lifestyle.


3T is a company from Bergamo with its headquarters in Presezzo, where it manufactures carbon frames for gravel and racing bikes using cutting-edge processes and patented technologies in its factory. Founded in Turin in 1961 as Tecno Tubo Torino, the company quickly established itself in the production of bicycle components. It achieved numerous professional successes, such as Francesco Moser's hour record in 1984, Carlos Sastre's Tour de France victory in 2008, and Ryder Hesjedal's Giro d'Italia win in 2012 after the advent of carbon. Since 2016, 3T has started producing frames and complete bikes, establishing itself, especially in the gravel segment, where it was a pioneer with Exploro – an aero frame also designed for off-road riding. On the occasion of its 60th anniversary in 2021, 3T launched the first frame produced by its factory in Presezzo: the 'Racemax Italia'. Today, 3T is focused on bringing as much of its production as possible back to Italy, to Bergamo.


Since 1995, Cervélo has revolutionised the world of road, triathlon and time trial bicycles with cutting-edge solutions. Whether you're a Tour de France champion, taking on your first long-distance triathlon or a weekend rider, Cervélo infuses every model with its unrivalled engineering, ambition and passion. The name of the brand is the fusion between the Italian word cervello and the French term vélo, which means bicycle. That is to say that the cyclist must be in complete harmony with the vehicle on which he pedals.

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