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'This low has been lower than expected': Can the cycling industry ever recover?

With a number of well-known brands suffering further losses in 2024, is there any way back to the glory days for cycling businesses?

By Chris Marshall-Bell

Photography by Sean Hardy/Rouleur

31 OCTOBER 2024 | UPDATED 11.41 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.