We ask Colnago how much of its recent financial success is down to Tadej Pogačar — and investigate how bike brands quantify their WorldTour sponsorship ROI.
By Simon Smythe
Photography by James Startt and SWPix
9 APRIL 2025 | UPDATED 11.38 PM BST
Arnaud De Lie and his Lotto-Intermarché team will race Orbea's new aero bike at the Tour de France — I got an early ride on the Basque brand's fastest machine …
The luxury watch brand celebrates the career of the greatest cyclist of all time with its latest cycling-themed model in the Top Time collection
New Giant Revolt Advanced SL and Liv Devote Advanced SL bikes plus a new Cadex tyre and wheel system too equals some serious off-road performance
BMC's second-generation Kaius adds aero, tyre clearance and cargo capacity while shedding 63 grams over its predecessor. Inside the Impec Lab, here's how they …
The latest generation of the all-conquering all-rounder aero bike refines rather than reinvents the category – and claims to beat all-comers under real-world r…
More than 350 configurations combined with aerodynamic improvements in real-world conditions aim to deliver a bike that is faster for all riders, all the time
As Dave Brailsford returns to the WorldTour with Netcompany INEOS, the team's new Gobik Reactive 2.0 jersey and Lancer bib shorts are built to wring a few more…
How Wilier and Groupama-FDJ United co-developed the Filante SLR ID2 — from NACA-airfoil forks and a 420-configuration fit system to an Aerokit triangle that cu…
Selle San Marco brings 90 years of saddle-making to gravel with its new Shortfit Allroad range, pairing the proven Shortfit shape with a flexing Bow Rail Syste…
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Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.
Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.
Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.
Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.
