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‘It can be daunting’ - Claire Goodman on how to start a cycling clothing brand from scratch

Founder of female cycling clothing company, Petrichor Products, Goodman explains the challenges and intricacies of making a brand stand out in a crowded market

3 APRIL 2024 | UPDATED 03.20 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.