Skip to main content
Rouleur
Become a member
High standards: The story behind one of cycling's coolest brands

MEMBER EXCLUSIVE

High standards: The story behind one of cycling's coolest brands

A small Berlin cafe that opened in 2012 selling singlespeeds and popsicles is now universally lauded as cycling's coolest brand. Rouleur meets Standert founder Max von Senger.

By Simon Smythe

Photography by René Zieger

4 AUGUST 2025 | UPDATED 11.40 PM BST

View all

Join today for daily race updates, exclusive content and access to new collection launches.

Rouleur Issue 144 — The Tour Issue
In printIssue 144

Subscribe today

The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.