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Weaving success in the heart of Spain: How Gobik went from humble beginnings to the WorldTour stage

Spanish kit brand Gobik sponsors Movistar and Ineos Grenadiers. Rouleur visits their Yecla headquarters to discover how a small-town brand conquered the WorldTour.

By Olga Àbalos

Photography by David Ponce

16 AUGUST 2024 | UPDATED 11.41 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.