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Eyewear for any weather: Inside 4KAAD’s Nordic approach

From Nordic skiing to British backroads, the Finnish brand applies functional design to modern cycling

By Tristan Rees

Photography by Alessandra Bucci

27 NOVEMBER 2025 | UPDATED 11.45 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.