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The art of customisation: is Canyon's new programme the future of online bike buying?

'MyCanyon' aims to personalise Canyon's direct-to-consumer model with artist collaborations, component choice, and stem length selection for the first time.

27 FEBRUARY 2025 | UPDATED 04.22 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.