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British apparel brand Kostüme bucks the industry trend with 200% growth and opens new crowdfunding campaign

MEMBER EXCLUSIVE

British apparel brand Kostüme bucks the industry trend with 200% growth and opens new crowdfunding campaign

Focus on quality, sustainability and zero waste via an innovative pre-order 'edit' model claimed to be behind its success.

By Simon Smythe

Photography by Kostüme

31 JANUARY 2025 | UPDATED 11.43 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.