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Young talent, fierce attacking and Magnus Bäckstedt: The reinvention of Canyon//SRAM

Canyon//SRAM's aggressive new approach under director Magnus Bäckstedt transformed a winless 2022 into a standout 2023 Tour de France Femmes campaign.

31 JULY 2023 | UPDATED 04.38 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.