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‘We can make a real impact’ - Chief Marketing Officer Ian Elliott on why MAAP is putting its money in women’s cycling

The clothing brand is supporting British Continental team Lifeplus-Wahoo in 2024 as women's cycling offers an increasingly attractive sponsorship opportunity

By Rachel Jary

Photography by MAAP/Zac Williams

5 MARCH 2024 | UPDATED 11.39 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.