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When Zwift met Mathieu van der Poel: Watopian Ideals

Rouleur goes behind the scenes on a Zwift advertising campaign, and gets beneath the skin of the training app sweeping the cycling world

By Ian Cleverly

Photography by Michael Blann

AlpecinCanyon bikesctaMathieu van der PoelSRAMWatopiaZwift

29 DECEMBER 2020 | UPDATED 11.40 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.