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From Melbourne to the WorldTour: How Maap’s founders are ‘making cycling as cool as it can be’

Rouleur sits down with MAAP co-founders Oliver Cousins and Jarrad Smith to talk about how the Australian brand has grown and what's coming next

By Rachel Jary

Photography by MAAP/Alberto Viciana

18 DECEMBER 2024 | UPDATED 11.42 PM BST

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Rouleur Issue 144 — The Tour Issue
In printIssue 144

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The Tour Issue

Le Tour de France: a race defined by colour, passion and history, whose drama and romance continue to shape the identity of cycling’s greatest stage.