will be returning in 2026
thank you from MATTEO, owner of rouleur
More than 7,500 of you joined us for the 10th edition of Rouleur Live and the celebration of 20 years of Rouleur. To every single one of you who attended: thank you. Your energy, enthusiasm, and passion for the sport are what make this event so special.
For two decades, we have poured our efforts into building Rouleur as an independent, premium cycling media brand. We began as a printed magazine and now publish more than ten times the content we once did, across print, web, app, YouTube, social media, newsletters and more. Throughout the year, our journalists and photographers travel the world to cover the sport in depth. We spend time with teams and athletes, meet the owners, CEOs, founders, engineers, and designers behind the brands shaping professional cycling.
Rouleur Live exists because of this year-round work
And this is where you come in. To grow this coverage, to deepen it and above all to maintain its quality, we rely on the support of our readers. Without a strong base of paying subscribers, independent media cannot survive, let alone thrive. Your support directly fuels the work that makes Rouleur… Rouleur.
With gratitude,
Rouleur Team
Highlights from last years show
13 - 15 November 2025 Truman Brewery, London
Rouleur Live is the world's greatest cycling show.
An explosive celebration of cycling culture, jam-packed with stars of the peloton, cutting-edge tech, exciting brands and captivating on-stage content.
2025 STAGE SCHEDULE
2025 EXHIBITORS
There is no better place to see the latest and greatest in tech, all under one roof. Coupled with the innovators behind some of cycling's biggest brands taking to the stage to discuss their creative journeys, Rouleur Live is the ultimate destination for cycling tech and craftsmanship.
We have over 81 exhibitors at the show. Check them out here:
SPONSORS
GET YOUR TICKETS
Rouleur Live 2025 tickets are on sale now - guarantee your place at the show.
This years show kicks off in only: