13 - 15 November 2025
Truman Brewery, London

ROULEUR LIVE

Rouleur Live is the world's greatest cycling show.

An explosive celebration of cycling culture, jam-packed with stars of the peloton, cutting-edge tech, exciting brands and captivating on-stage content.

THE WORLD'S BIGGEST CYCLING BRANDS

PARTY WITH ATHLETES AND STARS

PREMIUM VIP EXPERIENCES

Past stars of the show

Eddy Merckx

The incomparable Eddy Merckx has starred at Rouleur Live twice - including our very first edition of the show. Then in 2019, he shared the stage with Bradley Wiggins and Fabian Cancellara before being presented a lifetime achievement award by Mark Cavendish.

Demi Vollering

The winner of the first Tour de France Femmes avec Zwift appeared at Rouleur after her biggest victory, but Demi Vollering is much more than her race results. As well as opening up on her life away from racing, she also talked movingly anout the responsibility that comes with becoming a spokesperson for women’s sport.

Greg LeMond

Regarded as one of the greatest riders in history, Greg LeMond was arguably the best of his generation. At 22 years old, he became one of the youngest riders to ever win the World Championships. He then developed into a Grand Tour contender and in 1986, tamed ‘The Badger’ by beating Bernard Hinault to win his first Tour de France. ⁠

Mark Cavendish

The all-time greatest sprinter has been to Rouleur Live a number of times, most memorably in 2019 when he captivated the audience with a detailed breakdown of his most famous victories alongside Adam Blythe and Matt Stephens.

Lachan Morton

Having spent close to a decade of his career as a WorldTour pro, Lachlan Morton has always liked to do things a little differently compared to other professional cyclists. From his ultra-endurance feats and Everesting records to becoming a top gravel rider and winning Unbound Gravel earlier this year, the Australian rider never shies away from a challenge.⁠

Tom Pidcock

Tom Pidcock is the ultimate multi-discipline rider. The young Brit is a double Olympic gold medallist in mountain biking and a former cyclo-cross world champion. On the road, he is a proven one-day racer with wins at Strade Bianche and the Amstel Gold Race. The defining moment of his career so far came at the 2022 Tour de France when he launched a daring attack on the descent of the Col du Galibier before climbing to victory on Alpe d’Huez.