Digital Marketing Manager
Role:
We are looking to an enterprising marketing manager to lead our data and marketing strategies. The candidate will excel at creating and executing cross-channel marketing campaigns led by data. They will be commercially focused, but with an understanding of editorial and membership businesses, using Rouleur’s audience data to increase subscriber acquisition and retention, increase revenue from Rouleur e-commerce and show tickets.
Aims/responsibilities:
- Improve segmentation and efficiency of marketing output
- Management of customer data
- Fix CS issues at source to improve customer experience
- Continual analysis of key analytics to feedback into the marketing plan and report to wider team
- Capture and segment first-party and zero-party data
- Assist in creating an engaging email newsletter with high open rates
- Use highly targeted digital advertising budget to maximise impact of content
- Improve site conversion through more synergy between content and retail/subscriptions
- Provide audience insight that adds value to Rouleur and its clients
- Identify and establish new customer segments and offerings
Skills/Requirements:
- BS/MS degree in marketing or a related field and proven experience in digital marketing, ideally with a membership proposition
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurements
To apply, please send a cover letter and CV to jobs@rouleur.cc
About Rouleur
Rouleur is an independent publication that prides itself on a progressive stance toward cycling – championing gender and diversity issues in the sport, and gaining national press recognition for our 2021 Women’s Issue.
We are a highly collaborative team, with staff members in the UK, Spain and Italy, offering unique opportunities to develop relationships across European brands.
Rouleur is a small team that has grown substantially over the last 16 months, and with huge opportunities for growth across different areas of the business, the successful candidate will have the chance to help shape the vision of how Rouleur becomes a more digital and more international brand.
With world-class content at the heart of all of our marketing, e-commerce and commercial offerings, we encourage creativity across the entire business, and expect staff to help bring unique ideas, experiences and insights into every aspect of what we do.
To apply, please send a cover letter and CV to jobs@rouleur.cc