There is no better place to see the latest and greatest in tech, all under one roof. Coupled with the innovators behind some of cycling's biggest brands taking to the stage to discuss their creative journeys, Rouleur Live is the ultimate destination for cycling tech and craftsmanship.
 
3T | 4iiii | Abus | ashmei | Battaglin | Bianchi | BMC | Cadex | Campagnolo | Canyon | Ceramicspeed | Cervelo | Cinelli | Classified | Colnago | Condor | DT Swiss | Eat Sleep Cycle  | Team EF Coaching  | Elite | Evari | FFWD | Fizik | FSA | Giro | Kask | Koo | Le Col | Met | Muoverti | Panaracer | Passoni  | Pinarello | Pirelli | POC | Q36.5 | Reap | Reserve | Ribble | Sarto | Schwalbe | Scott | Selle Italia | Swift | SwissStop | Technogym | Vittoria | Wahoo | Wilier
 

3t

Having supplied components for legends of road racing legends such as Eddy Mercx, Felice Gimondi & Giuseppe Saronni, 3T's illustrious history spans decades, not just bike frames.

3T

4iiii

Born in the foothills of the Canadian Rockies, 4iii create game-changing technology for cyclists.

4iiii

ashmei

Springing from an obsession with material technology, ashmei puts equal effort into understanding the environmental impact of their choices as they do tailoring their cycle clothing to benefit their athletes.

ashmei

Battaglin

Comfortable steel bikes, created by a legend of Italian cycling.

Battaglin

Bianchi

Founded in Milan, 1885, Bianchi remains among the oldest and best-known bicycle brands in the world.

Bianchi

BMC

Fast, unrelenting & iconic. Headquartered in Grenchen, Switzerland, BMC have spent the last three decades creating speed.

BMC

Cadex

Masters of in-house production, Taiwanese manufacturing powerhouse Giant have brought their innovation in materials and design to CADEX; their latest brand for wheels, tyres & components.

CADEX

 Campagnolo 

The first quick release for wheels, the first road gear and the first pre-assembled bicycle wheel. Campagnolo has more than a few world-firsts in its illustrious history.

 Campagnolo

Canyon

Hailing from Koblenz, Germany in the early noughties, Canyon shook up the bike industry with their fast, competitive machines sold direct-to-consumer.

Canyon

Ceramicspeed

More than just bearings, Ceramic Speed is founded on innovation and a desire to change the face of competitive cycling.

Cervelo

Back in the early 1990s, Cervélo revolutionised the way we think about mass production bicycle designs, baking in aerospace concepts like computational fluid dynamics for the first time.

cervelo

Cinelli

Cinelli have their roots firmly in the design capital of Milan, and believe that there is nothing more beautiful than sharing the joy of riding a bicycle.

Cinelli

Classified

The next level in drivetrain efficiency. Less is more.

Classified

Colnago

From Eddy Mercx to Tadej Pogacar, Colnago have equipped champions with race-winning machines for decades.

Colnago

Condor

Opened by Monty Young in 1948, Condor Cycles have designed & built bicycles for olympians, pop stars and everyone in between for more than 75 years.

Condor

DT Swiss

DT Swiss pride themselves on performance, combining innovation & reliability in their wheels and hubs for the road cyclist, gravel rider and mountain biker.

DT SWISS

Eat Sleep Cycle

Eat Sleep Cycle offers unique cycling tours across Europe and beyond; staying in the best hotels a region has to offer, with an exceptional support team and at the time of year offering the best weather and quietest roads.

Eat Sleep Cycle

Team EF Coaching

Imagine having Mitch Docker, or Alex Howes as your cycling coach. Crazy, right? Team EF coaching brings the world-tour know-how to the common joe, helping cyclists of all backgrounds achieve their goals.

Team EF coaching

Elite

With smart trainers, bottles, bike carriers and accessories, Elite have established themselves as a firm rider favourite for the indoor & outdoor communities alike.

Elite

Evari

Evari bikes bring a wealth of British engineering & design expertise to the world of electrified transport solutions for modern cities and the people who move through them.

Evari

Festka

Festka set out to make cycling dreams a reality, no matter the cost. Working with the most beautiful materials & artwork, these Czech custom carbon frame experts maintain that every bike leaving their workshop must be a masterpiece.

Festka

FFWD

FFWD wheels have one simple goal in mind; to help you go faster than you have ever gone.

FFWD

Fizik

With a focus on making you a faster, more comfortable cyclist, Fizik have been improving the ways we connect with our machines for almost 20 years.

fi'zi:k

FSA

Full Speed Ahead produce world-class components for some of the world’s leading road and mountain bike teams, with the winners of this year’s Tour de France and Milan-San Remo having used a range of the Italian brand’s hardware.

FSA

Giro

Hailing from Santa Cruz, California, Giro were among the first to apply aerodynamic principles to cycle helmets. One such venture helped a certain young American to win the Tour de France by just 8 seconds...

giro

Kask

Kask believe that every great adventure starts with your head.

Kask

Koo

Born in Italy, worn all over the world.

Koo

Le Col

Designed in the UK, made in Italy, worn in the pro peloton. Le Col was born out of former GB cyclist Yanto Barker's desire to make the very best cycling apparel.

Le Col

Met

Based in the Italian Alps, Met are proud to bring Italian flair and a deeply ingrained passion for cycling to their designs.

MET

MUOV

Muoverti have rebranded MUOV this year. Their tilt bike brings new axes of movement to indoor cycling.

MUOV

Panaracer

Starting in Japan in 1952, Panaracer are proud to have kept their production close to home while others moved overseas. Catering for all types of rider, Panaracer tyres are your life cycling partner.

Panaracer

Passoni

Passoni's mission is to produce the most beautiful, timeless, lightweight and high performance bikes possible. Founded in 1989 by Luciano Passoni.

Passoni

Pinarello

A name synonymous with success in the world's biggest races, Pinarello bicycles are born to win.

Pinarello

Pirelli

Founded in Milan in 1872, Pirelli bring more than 150 years of automotive expertise to the world of road cycling tyres.

Pirelli

POC

POC's mission is to protect lives and reduce the consequences of accidents. For athletes and anyone inspired to be one.

poc

Q36.5

Weaving modern new textile technologies with a focus on body temperature, Q36.5 bring an exciting vision of the future of cycle clothing.

Q36.5

Reap

Designed & built by hand in the UK, REAP bring decades of aerospace engineering experience to produce some of the world's fastest bikes.

REAP

Reserve

With engineering, racing and service as the cornerstones of their brand, you can trust in Reserve to bring you home.

Reserve

Ribble

Another brand steeped in cycling heritage, Ribble remain at the forefront of British bicycle design.

Ribble

Sarto

Since 1959, Sarto have created bespoke bicycles for road racers the worldover, with the approach that a frame is tailored with love, care and attention, just how a well-fitting suit should be.

Sarto

Schwalbe

Schwalbe tyres were first imported into Germany by Ralph Bohlein 1953. Translating the word "swallow", as they were known in Korean, gives us the name of the giant of bicycle tyres we know today.

Schwalbe

Scott

A household name in the outdoor sports world, Scott Sports give athletes the innovative tools they need to be inspired to push themselves to their limits across road, mountain bike gravel and the outdoor sports world.

Scott

Selle Italia

Over 120 years of making the humble bicycle a more comfortable place to sit, be that on road, off road, and everything in between.

selleitalia

Swift

Famed not only for their "ultravox" range, Swift Carbon believe that keeping the DNA of early models is as important as pushing the limits of new materials & technology.

Swift Carbon

SwissStop

If you want to ride fast, you have to be able to stop. Swiss Stop continue to revolutionise the way we slow ourselves down from their headquarters in Mendrisio, Switzerland.

Swiss Stop

Technogym

Italian gym hardware giants Technogym are no strangers to cyclists spending time indoors to get faster.

Technogym

Vittoria

From the first day (back in 1953), vittoria has always produced performance tyres, with a range now spanning road, gravel and mountain bike.

Vittoria

Wahoo

Founded by the mindset that "there's got to be a better way", Wahoo create “simply powerful” modern fitness solutions to make those hard-fought training goals more attainable.

Wahoo

Wilier

For over a hundred years, Wilier have produced race-winning machines for the world's best road cyclists.

Wilier