Cover stories: issue 18.3 – Fausto and Gino

Cover stories: issue 18.3 – Fausto and Gino

Coppi and Bartali: two great Italian champions, two impeccably-dressed gentlemen, two opposites

Cover Stories cover story Issue 18.3 Racing Rouleur 18.3

For over a century, Pirelli have stood out by publicising their tyres and other products with imaginative posters.

We spotted the Italian company’s eyecatching array of cycling advertisements at Eurobike in July 2017 and decided to showcase them in our Giro d’Italia edition. With help from the Fondazione Pirelli, we were made aware of their vast archive – adverts for everything from tyres to water bottles and umbrellas – and their in-house magazine. 

Pirelli rivista d’informazione e di tecnica was a bimonthly organ that included features on everything from Michelangelo to nuclear engineering, Italian football and the racing cyclists who used their tyres. 

That leads us to Fausto, Gino and an eyecatching mid-1949 cover: Coppi and Bartali, two legendary champions and rivals, two impeccably-dressed gentlemen, two opposites. Che classe. 

Given that it’s a portrait image, we broke with tradition by opting for a split cover rather than the usual wraparound image. On the back, we used Renzo Bassi’s stylish 1933 poster. 

Tyres might not be the sexiest objects of desire on a bicycle, but it’s clear that publicity for them can be beautiful.

Rouleur members receive the full-size magazine with an exclusive cover, delivered to your door eight times a year, and 10% discount on all hand-picked products at Rouleur.ccSign up today and we’ll send you this issue, free of charge. 

The post Cover stories: issue 18.3 – Fausto and Gino appeared first on The world's finest cycling magazine.

Cover Stories cover story Issue 18.3 Racing Rouleur 18.3

READ MORE

Final Tour de France podium 2024

Tour de France favourites 2025: who will win the yellow jersey?

A look at who the bookmakers are backing to win the general classification at this year's Tour

Leggi di più
Julius Johansen

The incredible comeback story of Tadej Pogačar’s new teammate after WorldTour rejection

He won a world road race title before Tadej Pogačar, but the blonde-haired Dane had to suffer a painful rejection before finally reaching the top

Leggi di più
First blood in the mountains: What does Pogačar's crushing Dauphiné stage win tell us about the Tour?

First blood in the mountains: What does Pogačar's crushing Dauphiné stage win tell us about the Tour?

Time trial gains for Jonas Vingegaard, first mountain domination for Tadej Pogačar. Are we set for a close-fought Tour de France?

Leggi di più
Joao Almeida

Tour de Suisse 2025 preview: Almeida the man to beat?

With the big hitters fighting it out in the Critérium du Dauphiné, there's a golden opportunity for a WorldTour victory at the Tour de Suisse

Leggi di più
Tiffany Cromwell

My other life as a graphic designer, by Tiffany Cromwell

Veteran of the women’s peloton since 2010, Canyon//SRAM zondacrypto’s Tiffany Cromwell spends most of her downtime drawing and creating, including a number of Formula One...

Leggi di più
La Vuelta a España Femenina

Tour de Suisse 2025 Women’s preview: Vollering and Niewiadoma go head-to-head at key Tour warm-up race

The challenging Swiss parcours with no summit finish or time trial could lead to an open battle for the GC

Leggi di più

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE