Bold, boring and brilliant: 2024 WorldTour team kits

Who has got it right with their outfit for the new season ahead so far?

It’s that time of year again. Professional riders are deep into their winter team training camps and as January 1 rolls round, they are delivered bags of brand new kit for the season ahead. Some will have new sponsors and new colours, while others will have very little change at all – it’s a mixed bag. For us mere mortals who aren’t fortunate enough to have entire new wardrobes of cycling apparel to pick from each year, we have to be content with watching new jersey designs being released throughout the winter from the comfort of our social media accounts. To make ourselves feel a little better, though, we can give our fair and honest judgements on how each team has executed a new jersey design. Who will be the worst and best dressed in the WorldTour peloton next season?

Fom brown shorts to black, from red fade to orange fade, from funky patterns to simple minimalism, these are our musings on the 2024 WorldTour team kits, as they are drip fed to us by each team for our perusal.

Decathlon AG2R La Mondiale Team

Last year, AG2R’s team kit led to perhaps the best social media exposure the team had all season. The debate surrounding the team’s choice to wear brown shorts split opinions in the cycling world, some believed it was avant-garde, while others argued it was verging on vulgar. Like Marmite or Brexit, it was one of those debates that will never really be settled, so the newly-named Decathlon AG2R La Mondiale Team has taken the brown shorts out of the equation altogether for 2024.

Image: Decathlon AG2R La Mondiale

They started the season in a relatively safe blue and white number, but after a superb opening couple of races for the squad – who seem transformed this year – Decathlon AG2R La Mondiale have updated their outfit once again. In place of the old kit is a modern and fresh green and blue jersey with a unique galaxy-inspired effect across the sleeves and body. It's bold, it's bright and it stands out from the crowd, we'd give this kit a ten out of ten.

Arkea B&B Hotels 

Arkea’s jersey isn’t a huge departure from the kit we saw the team race in last year, as the French squad sticks to their bold red colour which undoubtedly stands out in the peloton. It’s certainly a step away from the white kits that plenty of teams seem to be leaning towards, and we like the fact that it sticks out from the crowd. Arkea’s kit also gets extra points for the thought that has gone into it, it’s inspired by “EXCALIBUR”, a legendary Breton sword, so motifs of the iconic sword appear across the kit. In a press release, the team wrote that they were looking to “continue to write the legend of the Arkea–B&B Hotels team” as they head into their 20th season in the men’s pro peloton.Image: Arkea B&B Hotels/Tony Esnault

While the kit has some meaningful changes compared to last year’s outfit, Arkea have done a good job at keeping the it similar enough that it is still identifiable for the team’s swathes of French supporters. In fact, the team unveiled their new kit after also hosting their traditional supporters' day at the Glaz Arena in Cesson-Sévigné where fans got to ride out with the pros. Fan engagement, bold colours and a jersey with meaning? We like it, Arkea.

Team Bahrain Victorious 

Déjà vu, anyone? Team Bahrain Victorious’ kit is undoubtedly a big change from their official team kit from last season, but if you think you’ve seen something similar before, that’s because the new jersey is just like the team’s special edition Tour de France kit they wore a few months ago. While the team usually is seen in red kit inspired by the Bahrain flag, the Tour saw them switch to ‘pearl white’ jersey, intended to symbolise the pearl fishing in Bahrain. It seems they liked it so much that it’s making a permanent comeback for 2024.
Image: Bahrain Victorious/Charly Lopez
In fact, an impressive amount of thought has gone into the Bahrain Victorious jersey: the navy blue accents and shorts are meant to represent the team’s commitment to cut their carbon emissions, the teal touches represent the tones of the shallow waters of the ‘two seas’, while the gold accents are supposed to reference the team’s inception in 2017. It’s a good try and we appreciate the symbolism, but do all these colours come together to make a kit that really pops? We’d have preferred to see something that would really set Bahrain Victorious apart in a peloton which is rife with white kits (UAE Team Emirates, we’re looking at you) and so many sponsor logos have, in some ways, reduced the impact of the jersey. Still, it’s not a bad effort.


Image: Cofidis/Capucine Pourre

If something works, why change it? Cofidis are one of the few teams so far who have stuck to the same jersey design for the 2024 season after they gave the kit a big upgrade ahead of 2023. With the dark red body and white sleeves, the Cofidis kit is smart and eye-catching, and we can see why they didn’t want to change things. The team also had the pressure of designing a French national champion jersey for Victoire Berteau, but we’re not sure they’ve quite hit the mark with this. The white sleeve detract from the colours of the French flag – keeping these blue would have been a nicer touch. That’s being picky, though, overall the Cofidis kit is a good one and we haven’t got many complaints. At least sticking to the same jersey might cut down on waste for the 2024 season, too.

UAE Team Emirates

So far, so safe. UAE Team Emirates are another team that hasn’t really pushed the boat out when it comes to their 2024 kit design. They’ve stuck with the usual white base colour and have even extended it so that the sleeves of the jersey are now white too, a move away from the black which has been used in previous seasons. The team launched the kit with the slogan: ‘pure white, pure speed’ and it’s hard to argue with the speed part when considering the success of the Emirati team in the 2023 season. Tadej Pogačar will, no doubt, also be relieved that he’ll still get the chance to wear white next season despite him finally no longer being eligible for the white jersey competition at the Tour de France – a classification he has won for the last three years.Image: UAE Team Emirates/Alen Milavec

Aside from the switch up to the sleeves, the main ‘Emirates’ logo on the jersey is now smaller and doesn’t wrap around the entire front of the jersey and the kit designers, Pissei, have also added some artistic touches to the bottom of the kit. There are now stripes on the jersey in the colours of the United Arab Emirates flag – the first pops of colour ever really seen on the UAE Team Emirates kit. For a squad that’s known for playing it pretty safe with their kit designs, 2024 sees them shimmy towards a slightly more eye-catching outfit, but there’s still work that could be done to help this jersey pop a little more.

Ineos Grenadiers

2024 will be a year of change for the Ineos Grenadiers in many ways. It’s not just long standing staff members like Rod Ellingworth and Dave Brailsford who will bid farewell to the British team ahead of next season, the team’s former kit sponsor, Bioracer, will also say goodbye. Replacing them is Spanish brand Gobik, who have taken their new role as kit suppliers very seriously by the looks of the recently released 2024 kit. While it’s not a total departure from the Ineos Grenadiers colours we’ve seen them wear over the last couple of seasons, the new Gobik kit is a definite change for the team who will be hoping for a change in fortune as well as jersey in 2024.Image: Ineos Grenadiers

The kit features a combination of orange, red and black and addition of some shadows stripes on the front of the jersey. While the previous kit featured navy blue shorts, Gobik opted for traditional black shorts in 2024, featuring simple white logos to represent the team’s key sponsors such as Ineos and Pinarello. The Ineos Grenadiers have previously also been seen wearing fluorescent orange training kit – it’s not clear whether this will continue in 2024, especially given that the colour on the new jersey appears to be much brighter than the darker red on the team’s previous Bioracer kit. We’re big supporters of bold colours and the bright orange on the new Ineos kit certainly ticks that box – this team won’t be missed in the peloton next season.


Well... it certainly stands out. As Bora-Hansgrohe wave goodbye to Le Col as their clothing sponsor and Sportful come back on board to make the German team's 2024 kit, they introduce a fresh, unique shade to the jersey. It's not a huge step away from the colours that Bora wore in 2023, but the light spash of yellowy green on the left shoulder is a bit of a change – and it's certainly not going to be to everyone's taste. Even bolder than the slime green shoulder are the dark green bib tights and shorts, as well as luminous green socks to complete the 2024 outfit – it's not for the faint hearted, but at least it's going to be visible in the peloton.Image: Matthis Waetzel

With the hotly anticipated signing of Primož Roglič for the 2024, the team will be hoping that the Slovenian rider is going to deliver on the hype that he brings with him, taking that yellowy shoulder to plenty of podiums. The likes of Jai Hindley and Sergio Higuita are also amongst Bora's hopes when it comes to the Grand Tours as the team tries to compete with Jumbo-Visma and UAE Team Emirates. With Roglič on board, Bora's chances of taking yellow are greatly elevated, and the maillot jaune would be definitely be an improvement on this team jersey. All we can say is it's a good job it's not a fashion contest.


While the kit reveal video of Julian Alaphilippe lip syncing to Céline Dion’s ‘It’s all coming back to me now’ certainly elevates Soudal-Quick Step a couple of places in our 2024 WorldTour team kit rankings, it did somewhat over-hype the design itself. There’s very little change to the Belgian team’s kit compared to last year, as they stick to that classic navy blue base and the red stripe which has become synonymous with Soudal, a long term sponsor of Patrick Levefere’s squad. The white section across the front of the jersey now fades into blue messily, rather than having a solid transition like last year’s kit, but otherwise it’s a tough game of spot the difference when it comes to Soudal–Quick-Step’s new jersey.Image: Wout Beel/Soudal–Quick-Step

In some ways, keeping the jersey similar to its predecessor makes sense: it helps fans follow the team and allows continuity in a sport which can sometimes be complicated and confusing for newcomers. On the other hand, it means we don’t have much to write about for this article, and it’s slightly anticlimactic when backed by disco lights and smoke machines. Julian Alaphilippe will debut the team’s new kit at the Tour Down Under where he will no doubt race with as much panache as he danced with in that – now viral – kit reveal video. 

Astana Qazaqstan Team

Will it be in this jersey that Mark Cavendish gets the fairytale ending to his career that he – and many others – are dreaming of? Astana have stuck to the similar, marble-style pattern that has been a hit with fans over the past year and that bright blue hue also remains. The team says that the design “comes from the colour affinity with the blue of the sky and the gold of the sun, as well as with elements of the flag of Kazakhstan.”Image: Astana Qazaqstan

It’s not a bad design but similarly to the 2024 Quick Step kit, it’s not much change from the current jersey, either. It certainly seems to be a growing trend amongst WorldTour teams to stick to what they know when it comes to colours and patterns with the aim of better fan retention. If Cav secures his 36th Tour de France stage win in this kit, we can’t imagine Astana will need any help with selling some replica jerseys.

Team SD Worx

Another year, another pink get-up for the world’s very best women’s team, SD Worx. The Belgian outfit had a season of epic proportions in 2023 with wins in the Tour de France Femmes and the World Championships. HR and payroll specialists, SD Worx, have certainly got plenty of bang for their buck when it comes to the number of eyes on their logo which sits front and centre on the team’s jersey. In 2024, SD Worx have stuck to a similar design to the year before but have added a bit of interest with a white, geometric pattern on the bottom right side of the kit. 

Image: Team SD Worx/Getty

Aside from that, it’s a collage of orange, red, purple and pink colours on the jersey, paired with some plain black shorts to make an outfit that certainly allows the team to stand out in the peloton. Based on their 2023 performances, the team’s riding style will likely do this on its own, however, as the likes of Demi Vollering, Lotte Kopecky, Lorena Wiebes and Marlen Reusser will be hoping for more big wins to add to their already illustrious book of results.

Israel-Premier Tech

From abstract and artistic to bold and sharp, Israel-Premier Tech’s 2024 kit is certainly a change from last year’s outfit, though with the same themes prominent throughout. The team have taken inspiration from their 2023 Giro d’Italia special edition jersey with navy as the base of the design and accents of light blue and white on the sleeves, based on the Israeli flag. Perhaps the team are hoping that this kit switch up will help them to emulate the impressive string of results they achieved in the 2023 Giro next year – a race where the likes of Derek Gee rode impressively throughout, animating multiple stages.Image: Israel-Premier Tech

The light blue sleeves have also been added with the aim of helping the team better stand out in the peloton, visible from a helicopter shot during races. Geometric patterning on the front of the kit and the blue helmets combine to make the Israel-Premier Tech kit one of the most striking in the peloton, manufacturers Ekoï have done a solid job here to bring a fresh update while also keeping the team identifiable with its previous kit.

Team Visma | Lease a Bike

Team Visma | Lease a Bike’s 2024 team kit is an almost ominous symbol of intent to their rivals when it comes to next year’s Tour de France. The yellow jersey is the biggest prize in cycling – one that this team is becoming very good at winning – but why only wear it in one race of the season? Asserting their status as the best men’s squad in the world this year, Team Visma have gone for an eye-catching sunshine number as their outfit all year round, waving goodbye to the black middle section of the jersey that was seen on last season’s kit. The honeycomb patterning on the bottom of the jersey is the main bit of interest, alongside the team’s main sponsors Visma and Lease a Bike. The shorts remain plain black as usual, helping the jersey to really pop.Image: Bram Berkien/Team Visma | Lease a Bike

Wout van Aert said in the team’s press release: “the brighter colour makes us stand out even more. Additionally, this year we have a nice, clean shirt. It looks very well crafted." Who are we to argue with WVA himself? And, to be honest, it seems that regardless of the jersey design, Jumbo-Visma are on track for another season where they could dominate races across the board, getting that bright kit across the line first far more often than their rivals would like.


There’s not much new about Ceratizit-WNT’s 2024 outfit – it was first seen at the Tour de France Femmes last year and the team has opted to keep it the same for the year ahead. The jersey design is simple yet effective with a solid blue body and red sleeves, as well as some diamond patterning in a darker navy along the front. The Ceratizit logo is certainly loud and proud, plastered along the sleeves in a font that looks a little bit too big for the space it is occupying.  The simplicity of the logo being the only lettering on the front of the kit is striking, though, and it’s certainly not the messy web of sponsors seen on some other outfits. 

Image: Ceratizit-WNT

We also enjoy how the jersey fades into the navy shorts, almost giving the shorts and jersey a skinsuit-like appearance when worn together. It was a positive year for the German squad in 2023 with Cédrine Kerbaol winning the white jersey at the Tour de France Femmes, and they will be aiming for even more in 2024. British track sensation Katie Archibald also remains in the team for another year, and it’s a big year for the Scot with the Olympics coming up.


Proudly a French squad, we didn’t expect anything other than a blue, white and red kit for FDJ-SUEZ in 2024. There’s no huge changes from last year’s kit, though the team’s jersey makers, Gobik, have added a little bit of interest to spice things up slightly for the year ahead. Rather than a solid blue base, the kit now incorporates a sort of wave design across the jersey and the kit reveal was accompanied by the team writing they are “on a new wave” next season... edgy?Image: FDJ-SUEZ

Other than the added patterning on the front of the kit, FDJ-SUEZ have kept things pretty safe with the bottom of the jersey fading into plain black shorts that house the logos of key sponsors in white. The red shoulder of the jersey completes the French-flag inspired look, and FDJ-SUEZ will be hoping that the French national champion comes from their outfit in 2024, after Marie Le Net and Jade Wiel finished in second and third place for the team last year. Aside from that, the likes of Cecilie Uttrup Ludwig and Grace Brown will also be dreaming of getting plenty of success in this wavy kit in the year to come.

Human Powered Health

It’s a self-proclaimed “refreshed” look for Human Powered Health in 2024, rather than a complete move away from the team’s old jersey. The bright orange and purple colours stay the same but the new outfit sees a gradient fade between the two colours, something we think is a big improvement on last year’s kit. While the Human Powered Health logo sat front and centre of the jersey in 2023, it now is smaller on the front and sits next to Thorne, a sponsor which steps into a more marquee placement for 2024. A larger version of the Human Powered Health logo is used on the back of the jersey, which the team says will help fans pick out the athletes from an overhead shot.

Image: Human Powered Health

2024 will be the first season for Human Powered Health as a standalone women’s squad and they will be hoping for some big results to go along with this memorable moment in the team’s history. Audrey Cordon-Ragot is one of their key hopes for some Women’s WorldTour podiums in 2024 as she looks to put a stressful 2023 season behind her with full focus on the year ahead. If Human Powered Health’s performances can improve as much as their kit design has, there’s an exciting season ahead for the American squad.


It’s a simpler, fresher look for the Belgian WorldTour team Intermarché-Wanty in 2024. They turned heads last season with a paint splatter design along the bottom of their jersey, but it seems that was a little too out of the box for the longstanding squad. For this season, the team has stuck to simple colour blocks of navy, luminous yellow and white to make up the bulk of the kit. The huge number of logos representing the team’s sponsors remain on the jersey – something that Intermarché-Wanty has become well known for. Elsewhere on the kit, the shorts remain relatively plain in a navy blue colour, while the helmet ties the whole thing together with a luminous yellow and navy split. Image: Intermarché-Wanty/Alessandro Volders

Eritrean star Biniam Girmay is one of Intermarché’s main hopes in the 2024 season, the previous Gent-Wevelgem winner will be aiming to continue to break history with his outstanding performances. Talented young Belgian riders like Gerben Thijssen, Rune Herregodts and Arne Marit are also ones to watch on the team in 2024.

Liv AlUla Jayco

Whoever was let loose with the 2024 kit design for the revamped Liv AlUla Jayco women’s team was certainly not holding back. The red, purple and blue design is an explosion of colour – the purple representing the branding for bike brand Liv (Giant’s sister company) who are title sponsors of the team this year. As with the men’s Jayco AlUla kit, the bottom of the jersey is bright red which brings together the men’s and women’s teams as one overall squad. It’s a nice touch to represent the unity of both teams, without making the kit completely matching. The navy shorts and shoulders of the jersey ensure that the bright colours are relatively balanced out and the kit isn’t too overpowered with the red and purple jersey body. 

Image: GreenEDGE Cycling/Liv AlUla Jayco 

Following the team’s merger with Liv Racing TeqFind, the Australian outfit has acquired some big talent for the 2024 season. Spaniard Mavi Garcia is a hopeful for Grand Tours while the likes of Alexandra Manly and Ruby Roseman-Gannon will serve the team well in punchy Classics. A refreshed, brighter jersey will certainly help Liv AlUla Jayco stand out in the peloton, and they will be hoping for the results to back this up.

Jayco AlUla

The same but different. Jayco AlUla’s kit is strikingly similar to that of Liv AlUla Jayco, with the two teams seemingly working closer than ever together in 2024. Rather than the purple on the women’s kit, the men’s team have a blue fade at the top of their jersey, representative of Giant’s blue logo. Otherwise, the kit is pretty much the same as the women’s version, with navy blue shorts and sleeves and white logos. Image: GreenEDGE Cycling/Liv AlUla Jayco 

There’s a big year ahead for the Australian team with the likes of Luke Plapp joining for 2024, a rider to expect things from in both one-day races and shorter stage races. The Tour Down Under at the end of January will be a big target for Jayco AlUla in their home race, with Caleb Ewan also rejoining the team this year and hoping to find success again in the bunch sprints. Add in the likes of Simon Yates and Eddie Dunbar for the Grand Tours and this is a team with plenty of potential to get some big results in the season ahead.


If it ain’t broke, why fix it? Lidl-Trek have confirmed that they will be keeping their same jersey for 2024 – we only saw it for half of the 2023 season when Lidl replaced Segafredo as the team’s title sponsor midway through the year. It seems as if that six months wasn’t enough airtime for the American team's kit and, to be fair, we can see why. The Lidl-Trek jersey is one of the most eye-catching in the peloton, with bold blocks of blue, yellow and red colours, as well as the iconic Lidl logo which has become one of the most famous of all supermarkets. With world champion stripes on the jerseys of Mads Pedersen, Lizzie Deignan and Elisa Balsamo, Lidl-Trek is a team with some of the biggest talents in the world whose riding style would, realistically, would make the jersey iconic regardless of its design.Image: Lidl-Trek

With the likes of Tao Geoghegan-Hart joining the American team in 2024, there’s plenty of climbing talent in Lidl-Trek’s ranks on both the men’s and women’s sides of the team. If Pedersen and Deignan are there for the Classics, Geoghegan Hart and Gaia Realini are there to fly the Lidl-Trek flag in the mountains. With a little bit more luck than they had in 2023, Lidl-Trek is a team to watch for the upcoming season – and their jersey makes them pretty easy to spot.


Gobik strikes again with yet another WorldTour jersey design, this time for the Spanish men’s and women’s Movistar teams. While the team is sticking to its traditional blue colours, the 2024 kit does see some subtle updates. The new logo is said to celebrate Telefónica’s 100th anniversary while the kit is also said to show a resemblance of patterns from networks and fibre with the darker blue details on the bottom of the jersey. Navy shorts complete the look which is relatively plain and safe from the Spanish team. There’s not a lot to love, but not a lot to hate either, which makes this kit pretty mediocre in our rankings.Image: Movistar/Cxcling Creative Agency

However, with the return of Nairo Quintana to the men’s team in 2024 and the constant development of the women’s squad with the likes of Liane Lippert and Emma Norsgaard, we can expect that the team’s performances will be well above mediocre this year, even if the kit design isn't really hitting the spot. Both the men’s and women’s teams have some formidable talent for a range of races, and they will be hoping to compete with the likes of SD Worx and Jumbo-Visma for victories on the sport’s biggest stages.

EF Education Cannondale/EF Education EasyPost

Pink, it goes with everything. Barbie references aside, EF Education men’s and women’s teams have not disappointed with their kit this year, staying true to themselves with a striking jersey that we’ve come to expect from the American team year on year. Now with the EF Education women’s team officially part of the same organisation as the men’s team, both squads share the same kit which, although sticking with the team’s famously pink identity, does have some changes for 2024. For the first time ever, pops of yellow have been introduced to the jersey with bright patterns across the front of the kit which the team says represents life on the road as a professional cyclist, and their European base, which is Girona, Spain.

"Road racing phrases such as 'UP UP UP' are joined by other hidden gems, adding a playful touch that captures the character of our team. Combining personality with race-winning technology, Rapha’s engineering is executed with trademark innovation and a big splash of panache,” said the EF Pro Cycling press release.

Photo: EF Education/Jered and Ashley Gruber

The bright jersey goes with black shorts and white socks, a step away from the green shorts and famously mismatched pink socks that the team wore in 2023. British brand Rapha’s well known armband sits proudly in yellow on the sleeve of the jersey to finish off the striking new design.There’s plenty for both EF squads to live up to wearing a jersey that we believe puts them in contention for one of the best dressed teams in the peloton. The likes of Veronica Ewers, Alison Jackson and Richard Carapaz will be hoping that they can get their bright pink threads on the top of plenty of podiums.

Team dsm-firmenich PostNL

If this team’s name is a bit of a mouthful, their kit is certainly an eyeful. With two big fat orange stripes down the middle to represent the team’s new sponsor in PostNL,  Team dsm-firmenich PostNL have certainly changed things up for the 2024 season. In a good way? We’re not so sure. The navy shorts are fine and inoffensive, but the mash-up of different shades of blue, white and orange is all a little bit too much, and things don’t go together very well at all. The jersey doesn’t seem to really match with the shorts, leaving the whole look a bit confused and uninspiring.

Image: Team dsm-firmenich PostNL

It’s not all bad, we appreciate the effort to make the shades of blue and white in the middle of the jersey represent a mountainous landscape, but this little hint of creativity needs to be carried through elsewhere on the kit too. At least we can rely on the team bike to pull the whole thing together… right? Wrong. A grey team bike is also a strange choice for this look and we don’t see this kit as an upgrade on last year’s. Luckily for Team dsm-firmenich PostNL, the likes of Fabio Jakobsen and Charlotte Kool are pretty capable of letting their legs do the talking, rather than relying on their jersey to make headlines.


Well, well, well, do we have a winner? We’ve come to expect stunning jerseys from Canyon//SRAM each season, but this 2024 design might just take the biscuit. With purples, blues, reds, pinks and greens making up a unique pattern across the whole jersey, paired with minimal logos and purple shorts that perfectly compliment the look, Canyon//SRAM is a team that has taken kit design very seriously this year – and it’s paid off. Manufactured by Canyon and designed by McKenzie Sampson, the kit is said to be inspired by music, focused around a “consistent harmonic flow.”Image: Canyon

“In a song, a constant tension of riffs and progressions draw and hold our attention,” Sampson explained in a press release. “Ebbs and flows provide a framework for a song and make room for launch points, whether that’s a breakdown, a lead, or a solo. But at the end of the day, everything is built around that consistent harmonic flow.” This can be compared to breakaways, solos and the climax of a major climb or victory in a bike race.

It’s fair to say that the new Canyon//SRAM jersey reflects the racing style of the team, especially its star rider, Kasia Niewiadoma. The Polish rider’s attacks add pops of colour to bike races, just like her kit will for the season ahead. Niewiadoma herself also noted that she likes how the jersey represents the variations of cultures and nationalities in the Canyon//SRAM team, explaining that while this is a team with riders from all over the world, they are united by a love for cycling. Overall, this is an outfit that is seriously hard to fault, catapulting itself to the top of our rankings for 2024 WorldTour team kits.


This kit isn’t the first time that cycling has dabbled in denim, but it’s certainly not a trend that we expected to return in 2024 – especially with Alpecin-Deceuninck, who have traditionally played things pretty safe when it comes to jersey design. The studious kit nerds among us will remember that clothing brand Rosti did manage to create some stretch-denim shorts for the AG2R team to use at last year’s Strade Bianche – which were met with mixed reviews. Alpecin’s kit, on the other hand, is not made of real denim but of what kit manufacturers Kalas describe as ‘denim-effect’, created from a ‘combination several types of fabrics”.Image: ©FacePeeters

The team itself stated in a press release that the kit represents the “team’s perspective for 2024: daring to stand out, while keeping our feet on the ground. Working hard together, while having fun together. Because jeans are great for any occasion, no?” We’re not quite sure if we can wholeheartedly agree with the statement that jeans are the trouser of choice in any situation – and we’re not sure the riders would either as they take on the cobbles of Roubaix or six-hour Tour de France stages – but we at least Alpecin-Deceuninck is doing something a little different this season, even if it’s not going to be everyone’s cup of tea.


This kit was a popular one in 2023, so it's somewhat unsurprising to see Groupama-FDJ stick to pretty much the same outfit in 2024. The French team's jersey sees dark blue colour blocks mixed with the white and red of sponsor logos – the colours of, you guessed it, the French flag. 

Image: Groupama FDJ

With plenty of young riders coming through Groupama-FDJ from all over the world this season, and even rumours of the team's pre-race briefings being done in English, it does seem that the French team are in a sort of transitional phase in their development. It could be that as the team's identity shifts, we see an update to the kit too – we'll keep our eyes peeled.

 AG Insurance Soudal Team

From a small under-23 development team to a fully fledged WorldTour squad, AG Insurance Soudal Team have certainly taken the world of women's cycling by storm. Now backed by Soudal and part of the 'Wolfpack' umbrella, alongside men's WorldTour squad Soudal-Quick Step, the team is better equipped than ever in 2024, and the results are already following this increase in professionalism. The AG Insurance Soudal jersey follows the same colourway as the men's team, sticking to a classic white and blue combination.

Image: AG Insurance-Soudal Team

It's a kit that is inoffensive, but it isn't particularly striking – we'd like to see something that popped a bit more so that AG Insurance stick out in the peloton. Special credit should be given for the design of the New Zealand national champion's jersey for the team's rider, Ally Wollaston, however – it's the perfect example of how to honour a national champion kit. 


Another WorldTour women's team that has links to a men's equivalent is Fenix-Deceuninck, who are in the same family as Mathieu van der Poel's team, Alpecin-Deceuninck. As well as a title sponsor, the teams also share the striking purple Canyon team bike and navy blue kit, though the women's team jersey sticks to a simple colour combination, with white geometric patterning on the sleeves and the rear of the kit.

Image: Fenix Deceuninck/Facepeeters

Fenix Deceuninck had an impressive year in 2023, taking a stage win in the Tour de France Femmes and racing aggressively, exceeding expectations. We can expect to see more of the same from this team in 2024, who have an incredibly strong roster with a range of versatile, multi-disciplinary talent.


Without Israel Premier Tech as a co-title sponsor in 2024, women's WorldTour team Roland has gone for an entirely new look for the season ahead. Instead of the blue jersey that the squad were sporting in 2023, they have gone for a bright red number that is simple and eye-catching. With only Roland as the title sponsor in the centre of the kit, this is probably one of the cleanest looking jerseys in the peloton – so much so that we think it could do with a bit of added patterning for extra interest.

Image: Roland

One of the smaller Women's WorldTour teams, the 2024 season will be about Roland finding its place in the peloton and aiming to get results in some of the smaller WorldTour events. With this kit, it's going to be hard to miss them in the bunch, and they will be hoping that their performances are just as eye-catching.


UAE Team ADQ have only made small updates to their jersey for 2024, with a few minor sponsor changes. For the most part, the team are sticking to the pink and blue fade throughout the kit, paired with black shorts to keep things simple. 

Image: UAE Team ADQ

The matching Colnago bikes really tie this look together, and we can see why UAE Team ADQ have opted not to change things up in 2024. The jersey design gives the team a strong visual identity and is a step away from the brighter kits seen in the women's peloton. 

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