Desire: Cool threads and hot shoes

Bodywear from Ashmei, Endura, POC, Rapha and Warsaw; footwear by Gaerne, Sidi and Shimano

Sidi Shot Bahrain Merida limited edition – ‘have fun’

Ashmei Merino Carbon jersey…

…and bib shorts to match

… and socks too

Cool as… Shimano S-Phyre RC9

Retrofur jersey from Warsaw, designed in France, made in Italy

Pro bib shorts

Design classic: POC Octal with Aspire sunglasses

Toasty: Brevet insulated jacket from Rapha

Brevet bib shorts

You spin me right round: Gaerne G Stilo

Custom pad sizing, broad straps: Endura Pro SL

Model: Malcolm Jeffries

Location: Ace Hotel, Shoreditch

See more from Ashmei, Endura, POC, Sidi and Shimano at the Rouleur Classic

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Endura Gaerne Gear POC Rapha

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