Exclusive British Cycling offer

Become a part of the Rouleur community

More than just a magazine, Rouleur conveys the essence, passion and beauty of cycling culture via the very best writers, photographers and designers in the business.

As a British Cycling member, we are delighted to offer you a two-month free trial with us. In addition to your subscription, you will also be entitled to a 10% discount at the Rouleur Emporium as well as a number of other great benefits, which you can read all about below.

This offer is only for new subscribers. If you have any questions, please contact us at info@rouleur.cc. Our customer services expert, Rachel, will be happy to help.

Pay nothing for two months

Choose your plan

Receive your first issue and pay nothing for two months. After your free trial has ended, the subscription will continue on at the amount shown next to your chosen plan below.

Monthly (pay £7 per month after trial ends)

6 months (save 10% - pay £38 every 6 months after trial ends)

Available Now

The Empower issue

Produced by cyclists for cyclists, Rouleur is committed to telling the human stories from inside the sport. Proudly independent and supported by thousands like you from across the world, we work with the best writers and photographers to create a magazine that stands the test of time.

Inside the latest issue

Empower. Definition: to give them the means to achieve something, for example, to become stronger or more successful.

This is the keyword we based this very special issue around. 

That word imbues this edition of Rouleur, whether emblazoned on fetching green casquettes, or at the core of the articles. Voices often unheard in cycling circles fill the 160 pages – special and inspiring people, telling joyful and diverse stories. 

The simple pleasure of riding a bike should not be constrained by race, gender, sexuality or disability, yet so often these are barriers into entering the sport we love. We shine a light on those making a change.

See a preview of this issue here. If you are on a mobile device, the preview is best viewed via the Rouleur app - download now at the Apple or Google Play stores.

Member Benefits

Why subscribe?

Worldwide community. Become a part of our worldwide community of cyclists

More than just a magazine. Each issue is collectable in its own right, full of unique photographs and stories from the world of cycling. Delivered to you eight times a year, all you have to do is wait patiently for each one to arrive

Digital Edition. Read the latest issue for free on the Rouleur app and get free access to over 50 of our archive editions   

10% discount at the Rouleur Emporium. Cycling heaven, our Emporium is full of exceptional big-brand pieces to unique and artisanal finds 

Save 50% on our back catalogue (print editions). Seen an old issue you like or have a book case that needs filling with collectables? Indulge in our back catalogue for half the price 

Other exclusive Rouleur offers and content. Our subscribers are special, so we like to treat them every now and again. We won't divulge any more just now...

Issue replacement service. Sometimes, for reasons beyond our control, an issue may not find its way to your home. If that happens, we'll send you another copy for free