Deviating from the beaten path to bring a new perspective to sports eyewear, Avventura lies at the intersection of performance and style. Cutting edge sports technology combines with the finest traditional materials and craftsmanship, in eyewear that is unparalleled.
Avventura was founded by menswear designer and cyclist Tristan Gilby. Unsatisfied with the choice of sports eyewear on offer, not wanting to wear the futuristic plastic wrap around shades that are synonymous with sports and after years of making do with regular sunglasses- which are not ideal (while dulling the light, the lenses decrease visual clarity and the frames can slip around when perspiring), Tristan decided to create the sunglasses he found were missing. Avventura was developed and tested over the course of 18 months with athletes in London.
Eight classic and collectable issues of the most beautiful cycling magazine in the world every year for as little as £9 per month. Bringing together the very best cycling writers and photographers to convey the essence, passion and beauty of cycling culture.